Program Overview

Program Overview

The Planification stratťgique de la communication program is a certificated course offered by Sorbonne Universitť. The program aims to equip students with the skills to master strategic communication planning, particularly in the development of a communication plan.

Objectives and Competencies

The program focuses on two primary competencies:

• Mastering the strategic planning of communication, including the development of a communication plan.
• Understanding opinion dynamics for better management of communication strategies.

Target Audience and Prerequisites

The program is designed for executives or equivalent positions in the private or public sector, managers, and consultants seeking to deepen their knowledge, skills, and expertise in communication. The prerequisites include:

• Holding a bachelor's degree or equivalent.
• Justifying at least 3 years of experience related to the targeted training.
• Having an aptitude for human and social sciences.
• Possessing a fine understanding of organizations.
• Appreciating group work and the sharing of experiences.

Program Structure

The program covers two main areas:

• The Communication Plan: Methodology of the communication plan, deployment of the communication plan (strategic choices, action plan, evaluation), and the communication plan in times of crisis.
• Opinion Dynamics: Quantitative, qualitative, and image studies, mapping of stakeholders, and identification of targets.

Evaluation Methods

Each teaching is evaluated through individual written work, case studies, or collective oral presentations.

Additional Information

• Duration: 59 hours.
• Schedule: 2 to 3 days per month over 4 months.
• Location: 77 Rue de Villiers, 92200 Neuilly-sur-Seine.
• Fee: 2800 .
• Modality: Face-to-face.
• CPF Eligibility: Eligible.
• ECTS: 15.
• Certification: Certifying training.

Admission Process

The admission process is based on a file review. Required documents include:

• A CV.
• A letter of motivation.
• A copy of the diploma or equivalent degree.

Responsible

The pedagogical responsible for this program is Guillaume Le Saulnier, a lecturer in Information and Communication Sciences at CELSA and a researcher at GRIPIC, Sorbonne Universitť.