Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in various fields, including advertising, journalism, media studies, and public relations.

Undergraduate Programs

• Advertising
• Journalism
• Media Studies
• Public Relations

Graduate Programs

• Advertising and Brand Responsibility Master's Program
• Communication and Media Studies Master's Program
• Communication and Media Studies PhD Program
• Immersive Media Communication Master's Program
• Multimedia Storytelling Master's Program
• Strategic Communication Master's Program

Strategic Communication Program

The Strategic Communication program is led by Program Director Donna Davis, Professor and Endowed Chair in Public Relations. The program offers a range of courses and specializations, including an Immersive Media Track.

Program Faculty and Staff

The program faculty and staff include:

• Gail Baker, Pro Tem Instructor
• Donna Davis, Professor and Endowed Chair in Public Relations
• Gudrun Granholm, Pro Tem Instructor
• Regina Lawrence, Interim Dean
• Tina McCorkindale, Pro Tem Instructor
• Courtney Munther, Associate Teaching Professor and Director of SOJC Writing
• Lisa Peyton, Assistant Teaching Professor
• Daniel Pimentel, Assistant Professor of Immersive Psychology and Director of the Oregon Reality Lab
• Donnalyn Pompper, Professor
• Attila Schillinger, Professor of Practice and Director of the Public Relations Program
• Tom Seaman, Pro Tem Instructor
• Autumn Shafer, Associate Professor
• Brian Terrett, Pro Tem Instructor

Research Areas

Faculty research interests include:

• Virtual worlds and identity
• Avatars and metaverse
• Digital ethics
• Journalism norms and practices
• Political communication
• Engaged journalism and civic engagement
• Health promotion

Program Details

The program offers a range of courses, sample schedules, and degree requirements. Students can also participate in the Strategic Communication Leadership Network and engage with alumni profiles and student work.