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Masters

Advertising and Brand Responsibility

University of Oregon
Eugene , United States
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Program Details
Degree
Masters
Major
Advertising | Marketing | Public Relations
Area of study
Business and Administration | Journalism and Information
Course Language
English
About Program

Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in the fields of advertising, journalism, media studies, and public relations.


Undergraduate Programs

  • Advertising
  • Journalism
  • Media Studies
  • Public Relations

Graduate Programs

  • Advertising and Brand Responsibility Master's Program
  • Communication and Media Studies Master's Program
  • Communication and Media Studies PhD Program
  • Immersive Media Communication Master's Program
  • Multimedia Storytelling Master's Program
  • Strategic Communication Master's Program

Faculty and Research

The school has a diverse faculty with research interests in various areas, including creative effectiveness, sports and brand fandom, activating brand purpose, and high-value membership/loyalty programs.


Faculty Profiles

Christine Wise

Professor of Practice and Director of the Advertising Program, with research interests in creative effectiveness, sports and brand fandom, activating brand purpose, and high-value membership/loyalty programs.


Troy Elias

Associate Professor and Program Director, with expertise in advertising and brand responsibility.


Program Details

Advertising and Brand Responsibility

The program focuses on the principles of advertising and brand responsibility, with courses and research opportunities in creative effectiveness, brand fandom, and activating brand purpose.


Other Programs

The school also offers programs in journalism, media studies, public relations, and immersive media communication, among others.


Locations

The University of Oregon School of Journalism and Communication has two locations:


  • Eugene, OR: 1275 University of Oregon, Eugene, OR 97403, Allen Hall
  • Portland, OR: 2800 NE Liberty St., Portland, OR 97211, Innovation Bldg
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