Program Overview

Bachelor of Mass Communication Integrated Marketing Communications Study Plan

The Bachelor of Mass Communication Integrated Marketing Communications Study Plan is a comprehensive program that spans eight semesters. The program is designed to provide students with a thorough understanding of the principles and practices of integrated marketing communications.

Program Structure

The program is structured into eight semesters, with each semester offering a range of courses that cover various aspects of integrated marketing communications. The program requires students to complete a total of 126 credit hours.

Course Offerings

The program offers a wide range of courses, including:

• English for the Media (3 CH)
• Principles of Economics (3 CH)
• Public Opinion (3 CH)
• Communication Skills in English (3 CH)
• Arabic Language for the Media (3 CH)
• Regional & International Organizations (3 CH)
• Communication Theories (3 CH)
• Media Laws & Ethics (3 CH)
• Introduction to Radio & TV Production (3 CH)
• Knowledge Society (3 CH)
• Digital Photography (3 CH)
• Intercultural Coexistence (3 CH)
• Life Coaching (3 CH)
• Critical & Creative Thinking (3 CH)
• Research Methods & Techniques (3 CH)
• General Education Course (3 CH)
• Introduction to Integrated Marketing Communication (3 CH)
• Public Relation & Corporate Communication Management (3 CH)
• Corporate Reputation Management (3 CH)
• Design of Corporate Publication & Data (3 CH)
• Digital & Visual Production for PR (3 CH)
• Foresight Future (3 CH)
• Major Elective Courses: Integrated Marketing Communication (3 CH)
• Crisis Communication Management (3 CH)
• Protocol and Etiquette (3 CH)
• Writing for PR & Integrated Communication (3 CH)
• Integrated Marketing Communications Campaigns (3 CH)
• Training in Integrated Marketing Communication (3 CH)
• Graduation Project in Integrated Marketing Communication (3 CH)

Semester Breakdown

The program is divided into eight semesters, with each semester offering a range of courses. The semester breakdown is as follows:

• Semester 1: 15 CH
• Semester 2: 15 CH
• Semester 3: 15 CH
• Semester 4: 15 CH
• Semester 5: 18 CH
• Semester 6: 15 CH
• Semester 7: 18 CH
• Semester 8: 15 CH