Program Overview

Master's in Public Relations and Institutional Communication

The Master's in Public Relations and Institutional Communication is a postgraduate program designed to equip students with advanced knowledge and skills in public relations, strategic communication, and research.

Program Structure

The program consists of four semesters, with a total of 36 credit hours.

• Semester 1: 9 CH
• Semester 2: 9 CH
• Semester 3: 9 CH
• Semester 4: 6 CH

Course Offerings

The program includes the following courses:

• PCC514: Ethics of Public Relations (3 CH)
• PCC516: Strategic Communication Planning (3 CH)
• PCC618: Technology in Scientific Research (3 CH)
• PCC619: Thesis (6 CH)
• PCC515: Advanced Theories of Public Relations (3 CH)
• PCC517: Public Relations Research (3 CH)
• EL 1: Elective course 1 (3 CH)
• EL 2: Elective course 2 (3 CH)
• EL 3: Elective course 3 (3 CH)
• EL 4: Elective course 4 (3 CH)

Prerequisite

The program has a prerequisite, but the specific details are not provided.

Campus

The program is offered at the Ajman University campus.

Admissions

The admissions process for the program includes the following steps:

• General admission procedures
• Required documents
• Admission policies for undergraduate and graduate programs