Program Overview

Introduction to the Sports Management Program

The Sports Management program at Nest Academy Dubai is designed to provide students with a strong knowledge base and prepare them for the various opportunities in the sports management industry. The program offers a cultural and business aspects of sports, providing students with a well-developed understanding of the complexities and challenges of the 21st-century sports management industry.

Program Details

Duration

The program duration is 2 years.

Eligibility

The eligibility criteria for the program include:

• High School/Grade 12/A/AS Level
• or Grade 10 + Foundation Course

Program Modules

Year 1

The modules for Year 1 include:

• Module 1: Introduction to the Sports and Leisure Sectors
• Module 2: Professional and Academic Skills
• Module 3: Sales and Marketing
• Module 4: Principles of Management and Human Resourcing
• Module 5: Events Project Design
• Module 6: Financial and Management Accounting Techniques for Managers
• Module 7: Cultural Perspectives
• Module 8: Digital Communications

Year 2

The modules for Year 2 include:

• Module 1: Sport and Leisure Operations
• Module 2: The Sport Consumer
• Module 3: Sports Development and Coaching
• Module 4: Leading Work Teams
• Module 5: Business Law
• Module 6: Business Ethics
• Module 7 & 8: Work-Based Project and Career Development (double module)

Highlights

The program highlights include:

• Sports Facility and Event Management
• Law & Risk Management in Sports
• Media Relations in Sports Business
• Negotiation and Athlete Representation
• Sports Celebrity Management
• Sports Tourism
• Managing Leagues and Athletes
• Leisure and Recreation Management
• Technologies in Sports
• Sports Journalism
• Sports Entrepreneurship
• Interpersonal Skills

Program Structure

The program is structured to provide students with a comprehensive theoretical knowledge and considerable practical experience. The theory-to-practice curriculum enables students to develop technical skills, confidence, and networking opportunities with professionals in the industry. The Placement Cell offers diverse opportunities to students in Marketing, Advertising and Public Relations, Finance, Law, and other areas related to the sports industry.