Program Overview

University Programs

The university offers a range of programs across different schools, including the School of Engineering, School of Computing, and School of Business & Management.

School of Engineering

• BTEC Level 3 Diploma in Engineering
• BTEC Level 5 Higher National Diploma in Electrical and Electronic Engineering
• BEng (Hons) Civil Engineering
• BEng (Hons) Mechanical Engineering
• BEng (Hons) Electrical & Electronic Engineering Advanced Standing

School of Computing

• ATHE Level 3 Diploma in Information and Digital Technologies
• ATHE Level 4 Diploma in Computing
• ATHE Level 5 Diploma in Computing
• BSc (Hons) Computing
• BSc (Hons) Computing (Top-Up)
• BEng (Hons) Software Engineering
• BEng (Hons) Software Engineering (Top Up)

School of Business & Management

• ATHE Level 3 Diploma in Business Management
• ATHE Level 4 Extended Diploma in Management
• ATHE Level 5 Extended Diploma in Management
• BSc (Hons) Business Management
• BSc (Hons) Business Management (Top-Up)
• BSc (Hons) Psychology
• BA (Hons) Accountancy
• BA (Hons) Accountancy & ACCA
• BA (Hons) Law
• LLB (Hons) Law
• BSc (Hons) Digital Management and Marketing

Postgraduate Programs

• ATHE Level 7 Diploma in Strategic Management
• Master of Business Administration
• Master of Business Administration (Top-up)
• MSc Construction Project Management
• MSc Engineering Management
• MSc Software Engineering

BSc (Hons) Digital Management and Marketing

Awards

• BSc (Hons)

Code

• QAN 601/8701/3

Mode of Attendance

• Full-time

Duration

• 3 years

Overview

The BSc (Hons) Digital Marketing and Management CIM Accredited Degree prepares students to take advantage of e-commerce and marketing opportunities offered by social media, data analytics, and emerging technologies. By combining business management, digital marketing, web design, and app development knowledge, the program offers the skills needed for success in the growing digital business and e-tail sector.

Entry Requirements

• Minimum of two GCE A2-level passes (or equivalent), including any subject
• Five GCSEs at grade C or above (or equivalent), including English Language
• May be required to attend an interview and/or provide a portfolio of work
• If English is not the first language, completion of a Secure English Language Test at IELTS 6.0 or equivalent is required

Course Content

The course consists of three levels: HE4, HE5, and HE6, each with 120 credits. All modules at HE4 and HE5 are core. At HE6, students take either the Dissertation or the Business Project, along with Strategic Management as core and three option modules.

Core Modules

• Professional and Academic Skills Development (20 credits)
• Business Environment (20 credits)
• Contemporary Issues in Marketing (20 credits)
• Information Systems and Big Data Analysis (20 credits)
• Introduction to Data Analytics (20 credits)
• Financial Decision Making in Business (20 credits)
• Project Management (20 credits)
• Enterprise, Innovation and Creativity (20 credits)
• Customer Insights (20 credits)
• Planning Campaigns (20 credits)
• Business Management and Career Development (20 credits)
• Strategic Management (20 credits)

Optional Modules

• E Commerce and Contemporary Marketing Practice (20 credits)
• Integrated Digital Marketing Strategy (20 credits)
• Psychology of Digital Consumer Behaviour (20 credits)
• Advanced Data Analytics (20 credits)
• Digital Marketing Techniques (20 credits)