Program Overview

BA Fashion & Fashion Business

The BA Fashion & Fashion Business program is designed for individuals who are passionate about both design and business in the fashion industry. This degree program teaches students about all aspects of the fashion business, including marketing and promotion, management, branding, and merchandising. Students will have the opportunity to immerse themselves in professionally equipped studios, where they will learn about creative design and product development, buying and merchandising, e-commerce, and digital sales and marketing.

About the Program

This program is ideal for those who dream of working with global brands, launching their own fashion business, or delving deep into fashion marketing and branding. The degree provides students with a comprehensive understanding of the fashion industry from both a business and creative angle, giving them a competitive edge in the job market.

Why this Programme?

• Practical fashion design with an in-depth understanding of business
• Work with leading designers and brands
• Showcase work to the industry at the prestigious Graduate Fashion Show in level 6

Progression Requirements

From IFP to Level 4, students will progress through a structured program that includes foundation years and levels 4, 5, and 6.

What I will Study?

The degree program is structured into levels, each corresponding to a year of study. The modules for each level are as follows:

Foundation Year

• English, 30 credits, Compulsory
• Introduction to Art and Design, 30 credits, Compulsory
• Introduction to Art and Design 2, 30 credits, Compulsory

Level Four

• Principles of Global Fashion Design (L4), 30 credits, Compulsory
• Fashion: Critical Contexts (L4), 30 credits, Compulsory
• Concept to Customer (L4), 15 credits, Compulsory
• People, Product and Global Markets (L4), 30 credits, Compulsory
• Fashion Product Development Process (L4), 15 credits, Compulsory

Level Five

• Advanced Fashion Product Development (L5), 15 credits, Compulsory
• Fashion: Critical Contexts (L5), 30 credits, Compulsory
• Strategic Sales, Marketing and E-Comm (L5), 30 credits, Compulsory
• Buying and Merchandising (L5), 15 credits, Compulsory
• Concept to Customer for Global Markets (L5), 30 credits, Compulsory

Level Six

• Analytical Study: Critical Research (L6), 30 credits, Compulsory
• Fashion and Fashion Business: Major Project (L6), 60 credits, Compulsory
• Fashion Communication: Professional Practice and Promotion (L6), 30 credits, Compulsory

Career Opportunities

Graduates of the BA Fashion & Fashion Business program can pursue a variety of roles, including:

• Fashion designer
• Merchandiser
• Stylist
• Fashion marketing and branding specialist
• Fashion buyer
• Trend forecaster
• Fashion PR specialist
• Fashion manager
• Fashion entrepreneur

This program equips students with the skills and knowledge necessary to succeed in the competitive fashion industry, providing a comprehensive education that combines creative and business aspects.