Program Overview

BA Advertising & Digital Marketing

The BA Advertising & Digital Marketing programme provides a multidisciplinary degree for students who want to jump into the world of digital marketing. This degree meets the challenges that face the marketing field today with a special focus on the digitalization aspect and the use of social media platforms.

About the Program

The programme is a direct response to the fast-paced changes in advertising and marketing, giving students an up-to-date understanding in topics such as digital marketing, mobile business technologies, creativity, technology and innovation, web analytics, and social media monitoring. It also teaches the vital fundamental principles that underpin all advertising.

Why this Programme?

• Students get hands-on experience from the very first year of the studies.
• Gain practical industry experience for advertising and digital marketing through practical projects, industry speakers, events, and site visits.
• Strongly focused on students' employability needs, students will acquire transferable skills and attributes sought after by employers.

Progression Requirements

From IFP to Level 4:

1. Achieve a grade of 40% or more in all other modules.

What I will Study?

Foundation Year

• Fundamental of Business and Economics: 30 credits, Compulsory
• Intensive English for Academic Study 1 / Standard English for Academic study 1: 30 credits, Compulsory
• Selected Topics in Accounting and Management Theories: 30 credits, Compulsory
• Intensive English for Academic Study 2/ Project: 15 Credits, Compulsory
• Introduction to Finance and Developing New Business Enterprise: 15 Credits, Compulsory

Level Four

• Digital Landscape: 15 credits, Compulsory
• Principles of Marketing (CIM): 15 credits, Compulsory
• Essentials Skills in Marketing: 15 credits, Compulsory
• Introduction to Marketing Communications: 15 credits, Compulsory
• Understanding Data: 15 credits, Compulsory
• Business Environment: 15 credits, Compulsory
• Content Creation: 15 credits, Compulsory
• Preparing for Professional Success: 15 credits, Compulsory

Level Five

• Digital Experience: 15 credits, Compulsory
• Campaign Insights, Analysis and Planning: 15 credits, Compulsory
• Working with Industry: 15 credits, Compulsory
• Advertising Concepts and Creativity: 15 credits, Compulsory
• Managing Marketing Professionals: 15 credits, Compulsory
• Marketing Research: 15 credits, Compulsory
• Social Media and Social Influence: 15 credits, Compulsory
• Consumer Behaviour: 15 credits, Compulsory

Level Six

• Dissertation: 30 credits, Compulsory
• Advertising and Communications Strategy: 15 credits, Compulsory
• Managing the Customer Journey: 15 credits, Compulsory
• The Future of Marketing: 30 credits, Compulsory
• Agency Practice and Management: 15 credits, Compulsory
• Digital Analytics and Social Media Monitoring: 15 credits, Compulsory
• International Advertising: 15 credits, Compulsory
• Research Methods: 0 credits, Compulsory

Level Seven (Work Placement Year)

No specific modules listed.

Career Opportunities

The Advertising and Digital Marketing programme is highly valued in the work field, and it is one of a kind in the Egyptian market. Graduates have the opportunity to work as marketing specialists, social media managers, content creators, web producers, research analysts, and e-commerce managers.