Program Overview

Program Overview

The Master's program in Interactive and Digital Advertising is designed to provide students with a comprehensive education in the field of advertising, focusing on interactive and digital media.

Program Details

• Program Name: Interactive and Digital Advertising
• Language: The program is offered in both English and Arabic.
• Values:
  • Commitment to the principles of academic integrity and professional ethics.
  • Close interaction with the community and the use of information and communication technology.
• Vision: To be a leading educational and research institution in art and design, according to international quality standards.
• Mission: To prepare distinguished researchers who are capable of innovation and managing interactive and digital advertising design processes, according to local and international standards, and to enrich the science of design through research and scientific papers to keep pace with the local, regional, and global job market.

Program Objectives

The program aims to:

1. Offer an advanced academic program based on solutions to the problems of the job market, by linking postgraduate education to community problems, keeping pace with the local, regional, and global job market.
2. Prepare researchers in the field of interactive and digital advertising who are capable of innovation and developing integrated interactive and digital advertising design solutions.
3. Provide qualified human resources in the field of design to supply the local, regional, and international markets with competencies through the use of digital programs and interactive technology in the fields of interactive and digital advertising design.
4. Build strong interaction mechanisms with the local and regional community to provide specialized and consultative expertise to specialized institutions and official bodies locally, regionally, and internationally in the field of interactive and digital design.
5. Build partnerships with academic institutions and industrial companies to conduct applied research that exposes researchers and academic members to realistic research activities and introduces them to advanced technologies.
6. Enhance the skills of teamwork across multiple disciplines.

Program Structure

The program is designed to provide students with a comprehensive education in interactive and digital advertising, including theoretical and practical courses, as well as research and thesis work. The program is structured to meet the needs of the local, regional, and global job market, and to provide students with the skills and knowledge required to succeed in the field of interactive and digital advertising.