Program Overview

Program Overview

The Interactive and Digital Advertising program is designed to prepare distinguished scientific researchers capable of innovation and managing the design processes of interactive and digital advertising.

Program Details

Program Name

The program is named Interactive and Digital Advertising.

Program Language

The program is offered in English and Arabic.

Values

The program is guided by the following values:

1. Commitment to the principles of academic integrity and professional ethics.
2. Close interaction with the community and the use of information and communication technology.

Vision

The program's vision is to be a pioneering institutional educational and research program in art and design in accordance with international quality standards.

Mission

The program's mission is to prepare distinguished scientific researchers capable of innovation and managing the design processes of interactive and digital advertising in accordance with local and international standards, and to enrich design sciences through research and academic theses to keep pace with the local, regional, and global labor market.

Objectives

The program aims to:

1. Provide a modern and advanced academic program based on solutions to labor market challenges by linking postgraduate education with societal issues aligned with the local, regional, and global job market.
2. Prepare researchers in the field of interactive and digital advertising who are capable of innovation and developing design solutions that enable them to create integrated interactive and digital advertising projects.