Program Overview

Digital Marketing Certificate Program

Program Overview

The Digital Marketing Certificate program is designed to equip participants with the skills and knowledge necessary to develop and implement effective digital marketing strategies. The program takes a deep dive into the evolution of digital marketing strategies and tactics, and how they are fundamentally changing the way organizations operate. Participants will learn to develop a strategic digital roadmap that meets both customer expectations and the organization's business objectives, implement and measure its impact, and integrate it within the larger marketing strategy.

Key Benefits

• Gain a thorough and hands-on understanding of the digital marketing landscape
• Identify and evaluate the different types of digital marketing objectives and tie them to the organization's business strategy
• Practice the right tactics within any strategy to activate the different parts of the funnel
• Create a content marketing strategy that attracts target audiences and delivers value
• Measure, analyze, and report on the performance of the digital marketing strategy
• Develop business acumen skills through critical thinking, collaboration, and communication

Who Should Attend

• Junior to mid-level marketing professionals seeking to develop a comprehensive understanding of digital marketing
• C-suite executives seeking to update their digital language
• Career switchers
• Job seekers looking to make a formal switch to digital marketing
• Consultants aiming to strengthen their knowledge of digital marketing tools and strategies
• Entrepreneurs looking to take their business knowledge to the next level
• Agency professionals opting for improving the performance of their client's digital marketing strategy

Program Outline

Digital Marketing Landscape (9 hrs)

• Recognize the ecosystem of the internet from the perspective of digital marketing
• Explain the new digital context with its technology, business impact, and trends
• Examine a client's digital structure
• Recognize digital marketing opportunities in GSM mobile networks
• Explore the digital mindset in terms of digital governance, ethics, security, and law

Digital Marketing Strategy and Planning (12 hrs)

• Set, evaluate, and communicate a digital marketing strategy
• Align and synergize both marketing objectives and digital objectives
• Apply a clear framework for building a winning digital marketing strategy
• Identify the right set of KPIs for different strategic objectives

Content Marketing (21 hrs)

• Identify and develop the different types of content needed to influence the customer across every stage of the buyer's journey
• Gain technical knowledge of the concepts and best practices needed to create content that turns audiences into prospects, prospects into customers, and customers into advocates
• Measure the impact of content marketing across digital channels using analytics dashboards

Digital Execution I and II Tactics and Buying Methods (24 hrs and 24 hrs)

• Examine the full cycle of digital marketing implementation: SEO, SEM, display advertising, and YouTube, social media advertising, programmatic buying, eCommerce, as well as special tactics such as remarketing and growth hacking
• Increase brand awareness through media buying
• Drive qualified traffic to the website and optimize it
• Invest in SEO to leverage higher ROIs
• Segment subscribers and retain customers through email marketing
• Use social media to increase brand equity and audience engagement
• Leverage display advertising and choose the right buying techniques
• Focus on mobile marketing efforts to reach the customer where it matters most

Digital Analytics (15 hrs)

• Achieve business goals with the digital toolbox
• Use digital metrics and data analytics to track business performance
• Identify data collection, data analysis techniques, and marketing automation

Capstone Project (5 hrs)

• Build on key takeaways from the above journey and apply them to a final capstone project based on learnings from all previous courses
• Due two weeks after the last course

Business Acumen (Self-Paced Online)

Effectively operating within a business setting and having a positive contribution require a certain set of skills and competencies. The business acumen courses explore critical 21st-century skills needed for today's business world, enabling passion and speed in dealing with different business situations.

Admission Criteria

• Bachelor's degree
• Proficiency in written and spoken English

Admission Process

1. Prepare a clear scanned copy of the following documents (saved in PDF format):
   1. Original bachelor's degree certificate
   2. National identification card (ID)/passport
2. Fill in the application and upload the above PDF documents
3. The Admissions Committee will review the application and contact if needed
4. Receive an acceptance email specifying the next steps for online payment. Registration is confirmed upon payment

Fees

• Egyptians: EGP 61,400
• Non-Egyptians: $2,060 and DMI access $300
• Application fee: EGP 550 (Non-Refundable)

Schedule

• Sundays and Wednesdays: 6 - 9 pm
• Saturdays: 10 am - 1 pm

Refund and Cancellation Policy

• A full refund will be provided for cancellations made seven days or more before the start date of the course
• No refund will be provided for cancellations made six days or less before the start date of the course
• Refunds will be issued to the same payment method used to make the initial payment
• Refunds to credit cards are processed within 30 days, provided that the participant has the actual credit card and the POS receipt or bank statement while requesting the refund