Program Overview

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Professional Certificate in Sales and Marketing

Drive the Wheel of Progress in Sales and Marketing

The Professional Certificate in Sales and Marketing is a comprehensive program designed to boost careers by mastering effective communication, research methodologies, and integrated marketing communications.

Course Info

Topic Area

The topic area of this program is Marketing and Sales.

Start Date

The program starts on May 7, 2026.

Application Deadline

The application deadline is April 13, 2026.

Format

The program format is Blended, combining both live-online sessions and on-campus sessions.

Length

The program length is 5 months.

Fees

The fees for the program are as follows:

• Egyptians: EGP 47,100
• Non-Egyptians: $1,730
• Application fee: EGP 550 (Non-Refundable)

Schedule

The schedule for the program is Monday and Thursday, 6-9 pm.

Program Overview

The Professional Certificate in Sales and Marketing aims to give participants a competitive edge by staying up-to-date on new skills, applications, and concepts in marketing and sales. The program provides a balance between knowledge and practical skills in marketing foundations, enabling participants to continually improve their abilities and remain valuable assets to their companies.

Key Benefits

The key benefits of the program include:

• Explaining the role of marketing in creating value for customers, companies, and society
• Describing key types of marketing information
• Assessing the role of a marketing plan as a guiding document for marketing activities
• Understanding marketing research, its process, and outcomes
• Crafting an effective marketing strategy with a winning positioning approach
• Describing the marketing mix and how to use its elements to market effectively
• Demonstrating the use of Integrated Marketing Communications (IMC) to support marketing strategies
• Examining the selling process and the main principles of sales
• Practicing and developing 21st-century skills: critical thinking, collaboration, communication, and creativity

Who Should Attend

The program is designed for:

• Marketing executives or officers who work in marketing at a junior or supervisory level
• Non-marketing professionals working in a related commercial field like sales, customer service, aiming to shift to marketing
• Career shifters from unrelated fields/functions looking to start a career in marketing

Program Outline

A. Core Courses

The core courses include:

• Principles of Marketing (24 hrs): Learn how to use marketing principles to assess marketing opportunities and make better decisions centered on the effective deployment of the marketing mix elements.
• Marketing Research (24 hrs): Define the foundation of marketing research, its types, and methodologies, as well as the process of designing and managing research projects, with a focus on the latest technological advancements in the field.
• Marketing Communication (24 hrs): Explore a wide range of communication tools and techniques, both digital and traditional, and acquire relevant knowledge and skills enabling sound decisions for designing and implementing a winning marketing communication mix that best suits company objectives.
• Sales Principles (24 hrs): Examine the selling process in detail and its relevant components, and understand sales management approaches, including planning, sales forecasting techniques, designing a sales force, and territory management.

B. Business Acumen (Self-Paced Online)

Effectively operating within a business setting and having a positive contribution require a certain set of skills and competencies. The business acumen courses explore critical 21st-century skills needed for today's business world, enabling passion and speed in dealing with different business situations.

Admission Criteria and Process

Admission Criteria

The admission criteria include:

• Bachelor's degree
• A minimum of two years of work experience
• Proficiency in written and spoken English

Admission Process

The admission process involves:

• Preparing clear, scanned copies of the required documents
• Filling in and submitting the application form
• The Admissions Committee reviewing the application and possibly contacting the applicant for additional information
• An interview may be conducted to assess how well the applicant's goals align with the program's objectives
• Upon acceptance, receiving an email detailing the steps for online payment
• Registration confirmed on a first-come, first-served basis, depending on payment receipt and availability

Refund and Cancellation Policy

The refund and cancellation policy states that:

• A full refund will be provided for cancellations made seven days or more before the start date of the course
• No refund will be provided for cancellations made six days or less before the start date of the course
• Refunds will be issued to the same payment method used to make the initial payment
• Refunds to credit cards are processed within 30 days, provided that the participant has the actual credit card and the POS receipt or bank statement while requesting the refund