Program Overview

Program Overview

The Professional Selling Skills course introduces the scientific principles of salesmanship, focusing on analyzing prospects, understanding the stages of the selling process, and recognizing the role of individual values in successful sales interactions. Participants will explore key concepts such as developing a personal selling philosophy, building effective relationship strategies, creating strong product strategies, and mastering persuasive presentation techniques.

Course Information

• Type: Course
• Duration: 30 Hours
• Subject: Marketing and Sales
• Location: AUC Tahrir Square
• Format: Online or Face to Face
• CEUs: 3
• Status: Available

Course Details

This course covers the science of salesmanship, guiding participants through prospect analysis, the selling process, relationship and product strategies, and persuasive presentation techniques for successful sales interactions.

Learning Outcomes

1. Discuss the sales philosophy
2. Produce value with a relationship strategy
3. Manage communication styles
4. Adapt product selling strategies that add value
5. Develop and qualify a prospect base
6. Create consultative sales demonstrations

Admission Requirements

Applicants must pass Standardized English Proficiency Test (SEPT)/Online English Placement Test (OEPT) with Live Proctoring and score level ENGGB1A.

Fees

Course Code and CEUs

*One continuing education unit equals 10 contact hours.