Students
Tuition Fee
Start Date
2026-04-01
Medium of studying
On campus
Duration
2 years
Details
Program Details
Degree
Bachelors
Major
Apparel Design | Fashion Design | Fashion Merchandising
Area of study
Arts
Education type
On campus
Course Language
English
Intakes
Program start dateApplication deadline
2025-01-01-
2025-04-01-
2025-06-01-
2025-10-01-
2026-01-01-
2026-04-01-
2026-06-01-
2026-10-01-
2027-01-01-
2027-04-01-
2027-06-01-
2027-10-01-
About Program

Program Overview


Program Overview

The university program is designed to develop cultural awareness and critical thinking skills, enabling students to analyze and produce a broad range of discourse in various careers. The program explores the ways in which communication can be used to effect change in culture, law, politics, business, and other realms.


Career Opportunities

Graduates of the program work in a range of jobs, including public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. Some graduates have also started their own businesses or pursued further education in communication, law, public health, strategic communications, and education.


Program Learning Outcomes

The program aims to equip students with the following skills and knowledge:


  • Demonstrate an understanding of how communication shapes social interaction, cultural values, and power relations.
  • Analyze interpersonal, intercultural, and rhetorical discourse using various methodological tools.
  • Understand the possibilities, problems, and history of discourse and deliberation in democracy, preparing students to work towards a just and humane world.

Program Structure

The program consists of four semesters, with the following courses:


Semester 1

  • Rhetoric & the Public Sphere (4 credits, ESTU 203)
  • Communication & Everyday Life (2 credits, ESTU 340)
  • Critical & Rhetorical Methods (4 credits, ESTU 657)

Semester 2

  • Relational Communication (4 credits, ESTU 768)
  • Public Relations Campaigns (4 credits, ESTU 432)
  • Rhetoric of Social Movements (2 credits, ESTU 873)

Semester 3

  • Rhetoric & the Public Sphere (4 credits, ESTU 203)
  • Communication & Everyday Life (2 credits, ESTU 340)
  • Critical & Rhetorical Methods (4 credits, ESTU 657)

Semester 4

  • Relational Communication (4 credits, ESTU 768)
  • Public Relations Campaigns (4 credits, ESTU 432)
  • Rhetoric of Social Movements (2 credits, ESTU 873)

The total credit requirement for the program is 40 credits.


Degree Requirements

The program requires students to complete the specified courses and earn a total of 40 credits to graduate.


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