Program Overview

Program Overview

The Design Management program is designed to develop cultural awareness and critical thinking skills, enabling students to analyze and produce a broad range of discourse in various careers. The program is offered onsite and takes 2 years to complete, with intakes in January, April, June, and October.

Career Opportunities

Graduates of the program work in a range of fields, including public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. Some graduates have also started their own businesses or pursued further education in communication, law, public health, strategic communications, and education.

Program Learning Outcomes

The program aims to equip students with the following skills and knowledge:

• Demonstrate an understanding of how communication shapes social interaction, cultural values, and power relations.
• Use methodological tools to analyze interpersonal, intercultural, and rhetorical discourse.
• Understand the possibilities, problems, and history of discourse and deliberation in democracy.

Program Structure

The program consists of four semesters, with the following courses:

Semester 1

• Rhetoric & the Public Sphere (4 credits, ESTU 203)
• Communication & Everyday Life (2 credits, ESTU 340)
• Critical & Rhetorical Methods (4 credits, ESTU 657)

Semester 2

• Relational Communication (4 credits, ESTU 768)
• Public Relations Campaigns (4 credits, ESTU 432)
• Rhetoric of Social Movements (2 credits, ESTU 873)

Semester 3

• Rhetoric & the Public Sphere (4 credits, ESTU 203)
• Communication & Everyday Life (2 credits, ESTU 340)
• Critical & Rhetorical Methods (4 credits, ESTU 657)

Semester 4

• Relational Communication (4 credits, ESTU 768)
• Public Relations Campaigns (4 credits, ESTU 432)
• Rhetoric of Social Movements (2 credits, ESTU 873)

The total credit requirement for the program is 40 credits.

Degree Requirements

The program requires students to complete the specified courses and earn a total of 40 credits to graduate.