Program Overview

University Program Information

The university offers various programs through its colleges, including the College of Business, which aims to achieve academic, research, and community excellence by providing quality educational programs in management, accounting, marketing, and management information systems. These programs contribute to preparing distinguished competencies that possess innovation and leadership skills in the local and global business environment.

College of Business

The College of Business has four bachelor's programs: Business Administration, Accounting, Marketing, and Management Information Systems. It also offers several graduate programs, including Executive Master's in Business Administration, Master's in Accounting, and Executive Master's in Waqf and Non-Profit Organizations Management, as well as high diploma programs in Project Management, Human Resources Management, and Internal Audit and Compliance. These programs aim to prepare and qualify administrative and professional leaders capable of contributing effectively to achieving national development and enhancing the goals of Saudi Vision 2030.

Bachelor's in Marketing

The Bachelor's in Marketing program provides education and training in good marketing practices, preparing students for job opportunities and innovations in marketing.

Program Overview

The program prepares graduates with the necessary skills to support marketing solutions and address community and business issues.

Program Objectives

• Prepare graduates with the skills necessary to support marketing solutions that can address community and business issues.
• Prepare students with marketing skills that make them efficient in dealing with social and marketing needs.
• Develop a cooperative relationship to solve marketing problems in the community.

Program Outcomes

Knowledge

• Define marketing concepts and theories.
• Describe marketing strategies.
• Recall models, frameworks, and tools to understand marketing functions and scenarios.

Cognitive Skills

• Develop new ideas and strategies.
• Analyze the interaction between marketing forces and the environment.

Personal Skills and Responsibility

• Demonstrate the ability to self-learn and continuously develop professionally.
• Demonstrate personal skills required to work as a productive team.

Communication, Information Technology, Numeracy

• Communicate ideas effectively verbally and in writing.
• Work with the latest technologies, skills, and tools necessary for marketing plans.

Job Opportunities

• Marketing Manager
• Strategic Marketing Analyst
• Consumer Behavior Analyst
• Advertising Manager
• Brand Manager
• Production Manager
• Retail Manager
• Sales Manager, etc.

Academic Plan

The academic plan for the Bachelor's in Marketing program is designed to provide students with a comprehensive education in marketing principles, practices, and strategies.

Course Descriptions

Course descriptions for the Bachelor's in Marketing program are available, outlining the objectives, outcomes, and assessment methods for each course.

The university's programs are designed to provide students with a high-quality education, preparing them for successful careers and contributing to the achievement of Saudi Vision 2030.