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Executive MBA General - Marketing

Al Faisal University
Riyadh , Saudi Arabia
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Program Details
Degree
Masters
Major
Business Management | International Business | Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

Executive MBA General Program

The Executive MBA General program is designed to address the needs of executives and professionals seeking to enhance their business skills and knowledge.


Course Description

The program includes a course, MBE 580: Marketing, which focuses on designing and implementing effective marketing efforts to carry out a firm's strategy in its target markets. This course aims to develop students' understanding of how firms can benefit by creating and delivering value to customers and stakeholders. Additionally, it seeks to equip students with skills in applying analytical concepts and tools of marketing to decisions such as segmentation and targeting, branding, pricing, distribution, and promotion.


Program Details

  • Credits: 1
  • The program is part of the Executive MBA General offered by Alfaisal University.

University Information

Alfaisal University is located in the Kingdom of Saudi Arabia, with its address being P.O. Box 50927, Riyadh 11533.


Academic Structure

The university offers various programs, including undergraduate and graduate degrees, with support services such as academic success centers, financial aid, and a graduate school.


Available Resources

  • Academic Calendar
  • Academic Success Center
  • Admissions
  • Alumni
  • Campus Life
  • Colleges
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  • Financial Aid
  • Graduate School
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