Program Overview

Diploma in Marketing

The Diploma in Marketing is a postgraduate program that requires students to have obtained a bachelor's degree in commerce or administration sciences, or equivalent, from a recognized university.

Registration Requirements

To register for the diploma, students must meet the following requirements:

1. Obtain a bachelor's degree in commerce or administration sciences, or equivalent, from a recognized university.
2. The Faculty Board may accept students with a bachelor's degree in a different specialization, provided they pass a number of supplementary courses defined by the Department Board. The number of supplementary courses must not exceed four, and the cumulative average of these courses must be at least "C" (Acceptable).

Program Structure

The program consists of 30 credit hours, divided into:

• 24 credit hours of basic courses
• 6 credit hours of elective courses

Compulsory Courses

The following compulsory courses are required: | Credit Hours | Course Name | Course Code | No. | | --- | --- | --- | --- | | 3 | Consumer Behavior | | 1 | | 3 | Marketing Research | | 2 | | 3 | Advertising and Personal Selling | | 3 | | 3 | Marketing Management | | 4 | | 3 | New Trends in Marketing | | 5 | | 3 | Strategic Management Basics | | 6 | | 3 | Information Systems and Technology | | 7 | | 3 | International Marketing | | 8 |

Elective Courses

The following elective courses are available: | Credit Hours | Course Name | Course Code | No. | | --- | --- | --- | --- | | 3 | Relations Marketing | | 1 | | 3 | Services Marketing | | 2 | | 3 | E-Marketing | | 3 | | 3 | Markets and Exhibitions Trade | | 4 |

University Overview

Alexandria University aims to restore its historic status and achieve a comprehensive qualitative leap in various fields of knowledge, enabling it to take a leading position in its national, Arab, African, Mediterranean, and global environments.