Bachelor of Science in Marketing
Dammam , Saudi Arabia
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
On campus
Duration
4 years
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Details
Program Details
Degree
Bachelors
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
About Program
Program Overview
Bachelor of Science in Marketing
The Bachelor of Science in Marketing is a four-year undergraduate program offered by the College of Applied Studies and Community Service.
Overview
- College: College of Applied Studies and Community Service
- Campus: Dammam
- Track: Science and Management
- Level: Undergraduate
- Degree: BSc
- Gender: Female, Male
- Years of study: 4
- Credit hours: 136
Career Opportunities
The program prepares students for various career opportunities, including:
- Marketing researcher
- Sales executive
- Sales representative
- Marketing representative
- Public relations specialist
- Business development specialist
- Customer behavior specialist
- Direct marketing specialist
- Pricing specialist
- Product development specialist
- Collector
- Electronic marketing executive
- Marketing activities Planner
- Business marketing observer
- Marketing Reviewer
- Market researcher
- Brand specialist
Study Plan
The study plan for the Bachelor of Science in Marketing is as follows:
First Year
Semester One
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| ENGL161 | English Language | 7.50 | 7.5 | - |
| MATH110 | Principles of Mathematics | 4.50 | 4.5 | - |
| COMP141 | Computer Skills | 3 | 3 | - |
| ARAB182 | Arabic Language Skills | 2 | 2 | - |
Semester Two
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MGMT101 | Principles of Business Administration | 4.50 | 4.5 | - |
| MATH120 | Management Mathematics | 4.50 | 4.5 | MATH110 |
| ECON110 | Principles of Microeconomics | 4.50 | 4.5 | - |
| MGMT205 | Communication Skills | 1.50 | 1.5 | - |
Semester Three
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| ISLM181 | Creed and Family in Islam | 2 | 2 | - |
| LRSK152 | Learning Skills | 1.50 | 1.5 | - |
| HTFT151 | Health and Fitness | 1.50 | 1.5 | - |
| ACCT101 | Principles of Financial Accounting (1) | 4.50 | 4.5 | - |
| STAT101 | Principles of Statistics | 4.50 | 4.5 | - |
Second Year
Semester One
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MGMT103 | Work Ethics | 4.50 | 4.5 | - |
| ACCT102 | Financial Accounting 2 | 4.50 | 4.5 | ACCT101 |
| ECON220 | Principles of Macroeconomics | 4.50 | 4.5 | ECON110 |
| MRKT101 | Principles of Marketing | 4.50 | 4.5 | - |
Semester Two
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| FIN115 | Research Methods | 4.50 | 4.5 | - |
| LAWP201 | Commercial Law | 4.50 | 4.5 | - |
| ISLM282 | Islamic Ethics and Values | 2 | 2 | - |
| STAT103 | Management Statistics | 4.50 | 4.5 | STAT101 |
Semester Three
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| HIST281 | History and Civilization of Kingdom of Saudi Arabia | 2 | 2 | - |
| FIN101 | Principles of Financial Management | 4.50 | 4.5 | ACCT102 |
| FIN105 | Management Writing Skills | 3 | 3 | - |
| MGMT110 | Management Skills | 4.50 | 4.5 | MGMT101 |
Third Year
Semester One
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MRKT120 | Costumer Behavior | 4.50 | 4.5 | MRKT101 |
| MRKT210 | Marketing Channels | 4.50 | 4.5 | MRKT101 |
| MRKT150 | Product Management | 4.50 | 4.5 | MRKT101 |
| Elective Course | 4.50 | 4.5 | - |
Semester Two
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| ACCT221 | Introduction to Managerial Accounting | 4.50 | 4.5 | ACCT102 |
| MRKT220 | Advertising Management | 4.50 | 4.5 | MRKT120 |
| Elective Course | 4.50 | 4.5 | - | |
| MGMT203 | Organizational Behavior | 4.50 | 4.5 | MGMT101 |
Semester Three
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| BUS381 | Entrepreneurship | 2 | 2 | - |
| MRKT230 | Marketing Communications | 4.50 | 4.5 | MRKT120 |
| MRKT410 | Marketing Services | 4.50 | 4.5 | MRKT150 |
| Elective Course | 4.50 | 4.5 | - | |
| MRKT390 | Practical Training | 4.50 | 4.5 | - |
Fourth Year
Semester One
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MRKT310 | Retailing Management | 4.50 | 4.5 | MRKT101 |
| MGMT271 | Strategic Management | 4.50 | 4.5 | MGMT101 |
| Elective Course | 4.50 | 4.5 | - | |
| MRKT140 | Trading and Sales Management | 4.50 | 4.5 | MRKT101 |
Semester Two
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MRKT330 | Electronic Marketing | 4.50 | 4.5 | MRKT101 |
| MRKT420 | Global Marketing | 4.50 | 4.5 | MRKT310 |
| Elective Course | 4.50 | 4.5 | - | |
| MGMT211 | Human Resources Management | 4.50 | 4.5 | - |
Semester Three
| Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite |
|---|---|---|---|---|
| MRKT130 | Marketing Research | 4.50 | 4.5 | MRKT101 |
| Elective Course | 4.50 | 4.5 | - | |
| MRKT430 | Strategic Marketing | 4.50 | 4.5 | MRKT310 |
| MRKT320 | Graduation Project | 4.50 | 4.5 | - |
Electives
The following elective courses are available: | Course ID | Course Title | Credit Hours | Contact Hours | Pre-requisite | | --- | --- | --- | --- | --- | | MRKT270 | Direct Marketing | 4.50 | 4.5 | MRKT120 | | MRKT250 | Pricing Strategies | 4.50 | 4.5 | MRKT120 | | MRKT350 | Public Relation Management | 4.50 | 4.5 | MRKT120 | | MRKT380 | Tourism Marketing | 4.50 | 4.5 | MRKT230 | | MRKT499 | Special Topics in Marketing | 4.50 | 4.5 | MRKT230 |
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