Program Overview

University Program Information

Introduction

The university offers a range of programs for students, including the التسويق الدولي (International Marketing) course.

التسويق الدولي (International Marketing)

Course Description

This course focuses on integrating all the knowledge that the student has acquired, providing an in-depth understanding of applying marketing strategies on an international level. It is based on a methodology of building skills for the student to practice marketing activities on an international level.

Course Objectives

By the end of the course, the student will be able to:

• Practice the role and function of a marketing manager in making and taking decisions in the face of rapid changes in the global market.
• Formulate and implement an international marketing strategy that is efficient and based on predicting market demand and practicing interactive marketing.
• Prepare and manage a global brand strategy.
• Develop practical tools to build a good market position for the organization globally.

Course Contents

This course includes an introduction to international marketing, the international marketing environment, strategies for penetrating international markets, and the ability to achieve a competitive advantage in international markets.

Course Details

• Course ID: MRKT420
• Credits: 4.50
• Theory: 4.50
• Practical:
• Labs:
• Lectures:
• Studio:
• Contact Hours: 4.5
• Prerequisites: MRKT310

الكليات (Colleges)

• الكليات الصحية (Health Colleges)
• الكليات الهندسية (Engineering Colleges)
• الكليات العلمية والإدارية (Scientific and Administrative Colleges)
• الكليات الأدبية والتربوية (Literary and Educational Colleges)

البحث العلمي (Scientific Research)

• المراكز (Research Centers)

الطلبة (Students)

• التحق بالجامعة (Join the University)
• البرامج (Programs)
• الحياة الطلابية (Student Life)