Program Overview

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Program Overview

The Marketing and International Business Management program is a double major that strengthens the basic principles of marketing planning and marketing strategies. It aims to widen students' perceptions of marketing and international business management by developing a global perspective to adapt to dynamic international influences such as the effective use of information technology.

Program Details

• Program Name: BSc in Marketing & International Business Administration
• Credit hours: 132 Hours
• Study language: English/Arabic
• Program length: 4 Years
• Study mode: On-campus
• Learning mode: Interactive Lectures
• Accreditation: Accredited by the Ministry of Education and awarded Quality Performance Excellence (NCAAA)

Program Goals

The program is designed to:

• Identify principles of Marketing & International Business Management that relate to different situations
• Deliver High-Quality Education: Provide a rigorous and comprehensive curriculum that meets high academic standards and prepares students for advanced study and research.
• Assess information from different sources & apply this information to structure & to formulate professional reasoning
• Foster Intellectual Growth and Critical Thinking: Promote critical thinking, creativity, and intellectual curiosity that encourage students to explore new ideas and concepts and to develop innovative solutions.
• Enhance Research and Analytical Capabilities: Develop students' research skills through hands-on exposure to various methodologies, encouraging original research and scholarly contributions to the field of marketing and international business.
• Promote Global Awareness and Interdisciplinary Learning: Encourage students to gain international awareness and integrate knowledge from different disciplines, fostering a holistic and culturally aware understanding of marketing and international business.
• Cultivate Ethical Scholarship and Community Engagement: Instill an understanding of ethical principles, promote integrity and responsible conduct, and encourage students to engage with local and global communities to address real-world challenges and contribute to societal well-being.

Career Opportunities

Career opportunities for graduates include:

• Sales
• Managing Retail Stores
• Research Companies and Advertising Agencies
• Production
• Domestic and International Marketing
• All Industrial Economics Sectors

Study Plan

The study plan is divided into four years, with the following courses:

1st Year

Semester 1

• MATH 100: Mathematics I
• ARAB 101: Arabic I
• ENG 101: English I
• ISLS 101: Islamic Studies I
• MIS 151: Fundamentals of Information Technology
• GEE XXX: General Education Elective

Semester 2

• STAT 101: General Statistics
• ARAB 102: Arabic II
• ENG 102: English II
• ISLS 102: Islamic Studies II
• MAN 121: Fundamentals of Management

2nd Year

Semester 3

• MAN 221: Human Resource Management
• ECO 221: Micro Economics
• BUS 222: Quantitative Analysis for Business
• MKT 231: Introduction to Marketing
• ACC 241: Introduction to Financial Accounting
• GEE XXX: General Education Elective

Semester 4

• ECO 222: Macro Economics
• MAN 222: Operations Management
• MAN 223: Organizational Behavior
• BUS 223: Research Methodology
• MKT 232: Sales Management

3rd Year

Semester 5

• ENG 103: Public Speaking
• MKT 332: Consumer Behavior
• MKT 333: Public Relations
• MKT 336: Supply Chain Management
• MKT XXX: Major Elective

Semester 6

• MKT 233: Services Marketing
• FIN 240: Financial Management
• BUS 322: Business Law
• MKT 335: Marketing Research
• MKT 337: Advertising and Promotion

Summer Semester

• MKT -430: Co-op Project

4th Year

Semester 7

• BUS 323: International Business Principles
• MAN 324: Strategic Management
• MKT 434: Product Development and Brand Management
• MKT XXX: Major Elective
• MKT XXX: Major Elective

Semester 8

• BUS 425: Entrepreneurship
• MKT 436: International Marketing
• MKT 438: Digital Marketing
• MKT 439: Integrated Marketing Communication
• MKT XXX: Major Elective

Admission Requirements

• High school score: 65% & Above
• Mandatory Qualifications:
  • The Certificate Equivalency Letter from the Ministry of Education must be provided in case the student obtained a high school certificate from outside the Kingdom of Saudi Arabia.
  • The student must pass the English placement test and any other tests determined by the college as one of the admission requirements.
  • The student must not be registered in another university or college.
  • The student must be medically fit.
• College Fees:
  • Registration fees: 1200
  • English test fees: 100
  • Tuition fees: 1,600 / Hour
  • Average fees for one semester: 24,000

Faculty Members

• Dr. Sultan Sabr: Head of Business - Assistant Professor
• Mr. Hassan Mousa: Lecturer
• Ms. Rabia Sohail: Lecturer
• Ms. Dana Rajkhan: Lecturer
• Dr. Lamya Alsaadi: Assistant professor
• Ms. Henda Matoussi: Lecturer
• Dr. Sosan Algahtani: Assistant Professor
• Dr. Hossam Sharawi: Assistant Professor
• Dr. Kholud Hilal: Assistant Professor