Program Overview

Master of Digital Marketing Program

Program Overview

The Master's in Digital Marketing program provides a comprehensive education that equips students with the essential skills needed to thrive in the fast-evolving digital landscape. Focusing on key areas such as data analytics, social media strategies, content marketing, and campaign management, the program combines theoretical foundations with practical applications. Students will learn to analyze consumer behavior, measure campaign performance, and create innovative marketing solutions. With an emphasis on strategic thinking and creativity, graduates will be prepared for leadership roles in the marketing industry, transforming their passion for marketing into a successful career while also benefiting from valuable networking opportunities with industry professionals.

Program Details

• Program Name: Master of Digital Marketing
• Credit Hours: 36 hours
• Study Language: English / Arabic
• Program Length: 2 Years
• Study Mode: On-campus
• Learning Mode: Blended Learning
• Accreditation: Accredited by the Ministry of Education

Program Goals

• Gain expertise in digital marketing strategies
• Cultivate strategic thinking skills for comprehensive marketing planning
• Understand consumer behavior and engagement through digital channels
• Learn to create and manage effective digital marketing campaigns
• Develop proficiency in content marketing and brand storytelling
• Master data analytics and measurement tools for effective campaign evaluation

Study Plan

1st Year

• Semester 1:
  • MM 510: Digital Marketing Strategy (3 credit hours)
  • MM 512: Digital Marketing Communications and Innovation (3 credit hours)
  • MM 518: Digital Consumer Behavior (3 credit hours)
  • Total Credit Hours: 9
• Semester 2:
  • MM 602: International Service Marketing (3 credit hours)
  • MM 621: Social Media Marketing (3 credit hours)
  • MM XXX: Major Elective (3 credit hours)
  • Total Credit Hours: 9

2nd Year

• Semester 3:
  • MM 626: Omnichannel Retailing and Marketing Strategies (3 credit hours)
  • MM 627: B2B Marketing (3 credit hours)
  • MM XXX: Major Elective (3 credit hours)
  • Total Credit Hours: 9
• Semester 4:
  • MM 513: Marketing Analytics (3 credit hours)
  • MM 515: Research in Marketing (3 credit hours)
  • MM 630: Research Project (3 credit hours)
  • Total Credit Hours: 9

Admission Requirements

• Scores:
  • TOFEL Scores: 500 points
  • Step Scores: 83 points
  • IELTS Scores: 5 points
• Mandatory Qualifications:
  • Degree Requirement: Applicants must hold a bachelor's degree in Marketing or Business Administration, with a minimum grade of "Very Good" or higher.
  • University Accreditation: Applicants must possess a university degree from a Saudi university or another recognized institution by the Saudi Ministry of Education.
• Interview: Applicants must attend and successfully complete an interview with the JIC Admissions Office and/or the Business Department.
• Supplementary Courses: Applicants may be required to complete supplementary pre-master courses. These courses will not be included in the calculation of the cumulative Grade Point Average (GPA) for the master's degree or the duration specified for obtaining the degree.

Tuition Fees

• Registration Fees: 1000
• English test Fees: 200
• Tuition Fees: 2,300 / Hour
• Total Program Fees: 82,800