Program Overview

Program Overview

The Certified Benchmarking program represents a systematic approach to identifying processes that lead to superior performance, followed by the analysis of best practices behind this success. Benchmarking provides the opportunity to compare an organization's performance with industry competitors, highlighting strengths, weaknesses, and various methods of project implementation. As successful companies always focus on improving the quality of their processes, products, and services, benchmarking comes as one of the best methods to achieve innovative ideas and superior actions within the organization by finding and implementing best practices.

Benefits

• Improve your organizational processes by applying best practice standards;
• Link benchmarking data with your organizational strategy and performance objectives;
• Prepare and apply a benchmarking plan in your own organization to increase competitiveness;
• Gain strong competitive insights from the experience of specialized experts and best practice examples tailored to your organization's reality.

Learning Objectives

• Link benchmarking objectives with organizational strategy;
• Design a benchmarking plan for your organization;
• Understand the basics of data collection and analysis;
• Evaluate performance gaps according to benchmarking data;
• Identify relevant standards and create a monitoring process.

Participant Profile

• Professionals interested in benchmarking practices - Individuals interested in benchmarking practices, data analysis, and comparison, as well as performance improvement. Entrepreneurs, analysts, and professionals from various fields interested in acquiring the knowledge necessary to understand benchmarking processes and methodologies.
• Management specialists - Top/Middle/Lower management, executives, process managers, analysts, and professionals from top/middle/lower management, regardless of their field of expertise, can improve organizational performance through internal benchmarking practices.
• Experts from support and liaison functions - Experts in finance, accounting, project management, human resources, sales, marketing, logistics, quality control, improvement, strategy/planning, and processes will learn how to improve their current processes and approaches related to key performance indicators.

Key Business Benefits

• Access to performance improvement through international benchmarking guidance and experience;
• Achieve excellence in your organizational processes by applying best practice standards;
• Obtain superior results by managing performance gaps based on benchmarking data.

Program Agenda

Day 1: Introduction to Benchmarking

Overview of Benchmarking

• Definitions and terminology;
• Benefits of benchmarking;
• Types of benchmarking;
• Governance;
• Performance measurement stages and processes.
• Activity: Designing a benchmarking process.

How to Establish a Benchmarking Plan

• Establishing the scope;
• Purpose statement development;
• Benchmarking team;
• Organizational strategies and benchmarking objectives;
• Identifying standards;
• Benchmarking partners;
• Project management techniques.
• Activity: Establishing a benchmarking plan.

Day 2 - Data Collection and Analysis

Data Collection

• Data collection process;
• Data collection tools;
• Secondary research;
• Questionnaire development.
• Activity: Designing a questionnaire.

Data Monitoring

• International standards for data reporting;
• Data adjustment for benchmarking;
• Data quality;
• Value drivers and internal capabilities;
• Activity: Identifying data quality errors.

Data Analysis

• Logical framework for data analysis;
• Data comparison;
• Identifying and analyzing performance gaps.
• Activity: Performing data analysis based on different methods.

Day 3 - Value Generation

Insight Generation

• Proposing initiatives to close performance gaps;
• Establishing an action and implementation plan;
• Adapting to improvements;
• Monitoring and reporting the process;
• Activity: Training on different methods to close performance gaps.

Best Practices in Benchmarking

• Illegal benchmarking practices;
• Evidence, networks, and resources;
• Best practice examples.
• Activity: Establishing a benchmarking plan.

Review and Certification Exam

• Course review;
• Certification exam.

Facilitator

Aurel Brudan
Founder and CEO
KPI Institute

Aurel Brudan is the Founder and CEO of the KPI Institute, the global authority on Key Performance Indicators (KPI) research and education. Under his coordination, the Institute's research team has documented over 7,000 KPI examples from 15 functional areas and 24 industries, reviewed over 1,000 performance reports from 125 countries, and provided access to over 20,000 resources, making it the go-to destination for performance management and measurement.

As a consultant, Aurel has conducted numerous performance management system implementations using solutions such as the Balanced Scorecard, Operational Dashboards, and Performance Scorecards. Among his key clients are the Australian Federal Administration, the Government of the State of Victoria, the Brisbane City Council, the National Australia Bank, the Supreme Council of Health in Qatar, and Sabic.

As a trainer, Aurel has gained hundreds of hours of experience in a variety of settings, from delivering public and in-house training to managing private tutoring sessions for the University of Melbourne. Aurel is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the Australian Marketing Institute, and a Fellow of the Australian Institute of Management.

Aurel holds higher education qualifications in both economics and marketing and is completing postgraduate certifications in Advanced Education and Leadership, as well as Business Research from the Melbourne Business School in Australia. Aurel is also in the final stages of a Ph.D. nomination, researching integrated performance management systems at the University of Melbourne.

Learning Experience

• Pre-course
• Basic course
• Post-course
• Assessment

This part of the learning experience aims to ensure a smooth transition to face-to-face training. Participants must take the following steps:

• Needs assessment - Complete a survey to identify a customized and relevant learning experience;
• Pre-course assessment test - Take a short test to determine the current level of knowledge;
• Guidance and timeline - Analyze a document that provides guidelines on how to maximize your learning experience;
• Introduction to the forum - Share an introductory message to present yourself to other course participants;
• Pre-reading - Review a series of documents to better understand the course content.

The "Certified Benchmarking" training provides an interactive, practice-based learning environment where participants focus on:

• Analyzing how to ensure a successful benchmarking study by following a well-defined process, selecting benchmarking partners accordingly, and applying a logical framework for data analysis to identify performance gaps;
• Studying practical insights into establishing a benchmarking plan, along with aspects related to data collection evaluation, data management, data analysis process, and best practice measurement;
• Acquiring theoretical knowledge and practical skills in research evaluation, which will enable them to start implementing a benchmarking project in their organization.

The learning process is not completed when the basic course ends. Participants must take the following steps:

• Forum discussions - Initiate and contribute to a discussion opened by another participant;
• Action plan - Develop a plan for actions and initiatives they intend to implement after the course;
• Internal presentation - Create and present a short PowerPoint presentation to introduce their colleagues to the knowledge they acquired during the course;
• Additional reading - Go through a series of resources to expand their knowledge related to the course content;
• Learning journal - Reflect on the 3-stage learning experience and complete a learning journal.

The certification process is completed only after all three stages of the learning experience are finalized. However, participants will receive:

• Attendance certificate (hard copy): after participating in the 3-day on-site course;
• Achievement certificate (electronic copy): after completing the pre-course activities and passing the certification exam;
• Certified Benchmarking Professional Diploma (hard copy): after successfully completing all three stages of the learning experience.