Program Overview

Marketing and Digital Media Program

The Marketing and Digital Media program is designed to provide students with a comprehensive understanding of marketing principles, digital media, and their applications in the business world.

Program Overview

The program consists of 128 credit hours, divided into four years of study. The curriculum includes a range of courses in marketing, digital media, business, and general education.

Course Structure

The program is structured as follows:

• Preparatory Year: Students take courses in enhanced learning, communication skills, writing skills, and introductory algebra.
• Freshman Year: Students take courses in introduction to Islamic culture, written communications, finite math for business, professional development, and leadership and teamwork.
• Sophomore Year: Students take courses in fundamentals of financial accounting, managerial accounting, linguistic communication skills, principles of management, and introduction to macroeconomics and microeconomics.
• Junior Year: Students take courses in learning outcome assessment, marketing principles, consumer behavior, digital and social media, brand management, and market research.
• Senior Year: Students take courses in entrepreneurship, public relations, advertising management, media strategy and metrics, and strategic management.

Electives

Students can choose from a range of electives in social science, natural science, and business, including:

• Social Science Electives:
  • Introduction to French Language
  • Introduction to Psychology
  • Introduction to Sustainability
• Natural Science Electives:
  • Introductory Biology
  • Introductory Chemistry
  • Introduction to Physical Geology
  • Introductory Physics
• Business Electives:
  • Special Topics in Business
  • Introduction to HRM
  • Business Negotiations
  • Advanced Statistical Methods
  • Business Ethics
  • Business Psychology
  • International Business
  • Enterprise Resource Planning
  • Project Management

Prerequisites and Restrictions

All prerequisite courses must be successfully completed before taking a course that requires the prerequisite. Courses with a grade of D or F do not satisfy prerequisite requirements. Junior and senior class restrictions apply to all courses, and students must have earned 60 hours towards their degree before taking junior-level courses and 90 hours before taking senior-level courses.

Internship

Students are required to complete an internship of 3 credit hours, which involves 8 weeks (320 hours) of full-time work, to be taken at the end of the junior year (summer before graduation) with department approval.

Total Credit Hours

The total credit hours required for the Marketing and Digital Media program is 128.