Program Overview

B.S in Marketing

The B.S in Marketing program is designed to provide students with a comprehensive understanding of marketing principles and practices.

Vision and Mission

The vision and mission of the program are to equip students with the knowledge, skills, and competencies necessary to succeed in the field of marketing.

Learning Outcomes

The program aims to achieve the following learning outcomes:

• Develop an understanding of marketing concepts and theories
• Analyze market trends and consumer behavior
• Create effective marketing strategies and campaigns
• Evaluate the impact of marketing decisions on business performance

Structure of the Program

The program consists of a structured study plan that includes a combination of core courses, electives, and specializations.

Study Plan

The study plan is designed to provide students with a comprehensive education in marketing, including:

• Core courses in marketing principles, market research, and marketing management
• Electives in areas such as digital marketing, brand management, and marketing analytics
• Specializations in areas such as marketing strategy, consumer behavior, and marketing research

Career Opportunities

Graduates of the program can pursue a variety of career opportunities, including:

• Marketing manager
• Brand manager
• Marketing researcher
• Digital marketing specialist
• Marketing consultant

Course Descriptions

The program includes a range of courses that provide students with a comprehensive education in marketing, including:

• Marketing principles
• Market research
• Marketing management
• Digital marketing
• Brand management
• Marketing analytics

Minor in Marketing

The minor in marketing is designed to provide students with a basic understanding of marketing principles and practices. The minor includes a range of courses that cover topics such as marketing principles, market research, and marketing management.