Program Overview

University Programs

The university offers a range of programs across various departments, including Management, Human Resource Management, Aviation, Accounting, Marketing, Finance, and MBA.

Management Department

• The Management Department offers a range of courses and programs focused on management principles, practices, and applications.

Human Resource Management

• Human Resource Management is a key area of study, with courses and programs designed to equip students with the knowledge and skills necessary for effective HR management.

Aviation Department

• The Aviation Department offers programs in Aviation Management, providing students with a comprehensive understanding of the aviation industry and its management practices.

Accounting Department

• The Accounting Department offers accredited programs in Accounting, with a focus on financial literacy, taxation, and accounting principles.

Marketing Department

• The Marketing Department offers a range of programs and courses in Marketing, including principles of marketing, consumer behavior, promotion management, and marketing research.

Marketing Courses

• MKT 301 PRINCIPLES OF MARKETING: Credits: 3(3,0,0) Prerequisite: BUS 101. This course surveys marketing activities and decisions affecting them in consumer, industrial, and international markets.
• MKT 310 CONSUMER BEHAVIOR: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course draws on the behavioral sciences and focuses on the application of cultural, social, and psychological concepts to the analysis of consumer behavior.
• MKT 320 PROMOTION MANAGEMENT: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course discusses the major marketing communications functions, including advertising, direct marketing, sales promotion, public relations, personal selling, and marketing on the internet.
• MKT 330 PROFESSIONAL SELLING AND SALES MANAGEMENT: Credits: 3 (3,0,0) Prerequisite: MKT 301. The course deals with the sales function and its relationship to the total marketing program.
• MKT 340 MARKETING CHANNELS: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course focuses on the nature and operation of channels employed in the distribution of goods and services.
• MKT 350 MARKETING RESEARCH: Credits: 3 (3,0,0) Prerequisites: STAT 271, MKT 301. This course presents a broad overview of the marketing research process.
• MKT 360 RETAIL MANAGEMENT: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course focuses on the study of policies, strategies, methods, and procedures for marketing in a retail environment.
• MKT 370 BUSINESS-TO-BUSINESS MARKETING: Credits: 3 (3, 0, 0) Prerequisite: MKT 301. The aim of this course is to provide business students with a general understanding of the theory and practice of business-to-business marketing.
• MKT 410 GLOBAL MARKETING: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course targets the fundamentals and key issues of global marketing.
• MKT 420 DIRECT MARKETING: Credits: 3 (3,0,0) Prerequisite: MKT 301. The Course is Currently on Hold.
• MKT 430 MARKETING ON THE INTERNET: Credits: 3 (3,0,0) Prerequisites: IS 101, MKT 301. This course looks at the internet and internet marketing.
• MKT 440 SERVICE MARKETING: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course covers a range of topics related to service marketing.
• MKT 450 MARKETING IN NON-PROFIT ORGANIZATIONS: Credits: 3 (3,0,0) Prerequisite: MKT 301. This course centers on the application of marketing concepts and tools to the marketing activities of public agencies, health services, public transportation, the arts, schools, museums, etc.
• MKT 460 EXPORT MARKETING AND MANAGEMENT: Credits: 3 (3,0,0). Prerequisites: BUS 351, MKT 301. The Course is Currently on Hold.
• MKT 470 STRATEGIC MARKETING: Credits: 3 (3,0,0). Prerequisite: 15+ Marketing CRs. This course is concerned with strategic marketing planning.
• MKT 490 INTERNSHIP IN MARKETING: Credits: 3 Prerequisite: Department consent. Full-time interns satisfy the 3-credit hours by working 300 hours full-time during the summer.
• MKT 492 CO-OP [COOPERATIVE EDUCATION]: Credits: 10 Prerequisite: Department consent. The Co-Op is a career-related professional program available to all Marketing students.
• MKT 499 SENIOR PROJECT IN MARKETING: Credits: 3 Prerequisite: Department consent. The objectives of the project are to find solutions to the actual marketing problems facing a firm, or to help a firm plan and execute a marketing plan.

Finance Department

• The Finance Department offers accredited programs in Finance, with a focus on financial management, investments, and financial markets.

MBA Programs

• The university offers MBA programs, including a Master of Business Administration for Military College Graduates, designed to equip students with advanced knowledge and skills in business administration.

Research Areas

• The university has various research labs and centers, including the BSE Lab, MRL, and FERL, focusing on research in business, economics, and related fields.

Accreditation

• The university's business programs are accredited by the AACSB, ensuring a high standard of quality in business education.

Faculty

• The university has a diverse and experienced faculty, with expertise in various fields of business and management.

Published Research

• The university encourages research and publication, with faculty and students contributing to published research in reputable journals and conferences.