Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
4 years
Details
Program Details
Degree
Bachelors
Major
Market Research | Marketing | Merchandising
Area of study
Business and Administration
Education type
On campus
Course Language
English
About Program

Program Overview


University Programs

The university offers a range of undergraduate and graduate programs in various fields, including business, aviation, accounting, human resource management, marketing, and finance.


Bachelor of Science in Aviation Management

  • Vision and Mission: The program aims to provide students with a comprehensive education in aviation management, preparing them for careers in the aviation industry.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as aviation law, aircraft operations, and airport management.
  • Structure of the Program: The program consists of a combination of core courses, electives, and a study plan that includes courses in aviation management, business, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in aviation management, business, and general education, as well as advanced courses in areas such as aviation law and aircraft operations.
  • Career Opportunities: Graduates of the program may pursue careers in aviation management, including roles such as airport manager, airline manager, and aviation consultant.
  • Course Descriptions: Courses in the program include Introduction to Aviation Management, Aviation Law, Aircraft Operations, and Airport Management.
  • Student Achievement Data: The program tracks student achievement data, including graduation rates, job placement rates, and student satisfaction surveys.

Bachelor of Science in Accounting

  • Vision and Mission: The program aims to provide students with a comprehensive education in accounting, preparing them for careers in accounting and related fields.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as financial accounting, managerial accounting, and taxation.
  • Structure of the Program: The program consists of a combination of core courses, electives, and a study plan that includes courses in accounting, business, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in accounting, business, and general education, as well as advanced courses in areas such as financial accounting and taxation.
  • Career Opportunities: Graduates of the program may pursue careers in accounting, including roles such as accountant, auditor, and tax consultant.
  • Course Descriptions: Courses in the program include Introduction to Accounting, Financial Accounting, Managerial Accounting, and Taxation.
  • Minor in Accounting: The program offers a minor in accounting for students who want to pursue a secondary field of study in accounting.
  • Accounting Tracks: The program offers several accounting tracks, including financial accounting, managerial accounting, and taxation.
  • Prerequisite: Students must complete a prerequisite course in accounting before enrolling in advanced courses.

Bachelor of Science in Human Resource Management

  • Vision and Mission: The program aims to provide students with a comprehensive education in human resource management, preparing them for careers in human resources and related fields.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as recruitment, selection, training, and development.
  • Career Opportunities: Graduates of the program may pursue careers in human resources, including roles such as human resources manager, recruitment specialist, and training consultant.
  • Program's Structure: The program consists of a combination of core courses, electives, and a study plan that includes courses in human resource management, business, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in human resource management, business, and general education, as well as advanced courses in areas such as recruitment and selection.
  • Course Descriptions: Courses in the program include Introduction to Human Resource Management, Recruitment and Selection, Training and Development, and Employee Relations.

Bachelor of Science in Marketing

  • Vision and Mission: The program aims to provide students with a comprehensive education in marketing, preparing them for careers in marketing and related fields.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as marketing research, consumer behavior, and marketing strategy.
  • Structure of the Program: The program consists of a combination of core courses, electives, and a study plan that includes courses in marketing, business, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in marketing, business, and general education, as well as advanced courses in areas such as marketing research and consumer behavior.
  • Career Opportunities: Graduates of the program may pursue careers in marketing, including roles such as marketing manager, market research analyst, and advertising specialist.
  • Course Descriptions: Courses in the program include Introduction to Marketing, Marketing Research, Consumer Behavior, and Marketing Strategy.
  • Minor in Marketing: The program offers a minor in marketing for students who want to pursue a secondary field of study in marketing.

Bachelor of Science in Finance

  • Vision and Mission: The program aims to provide students with a comprehensive education in finance, preparing them for careers in finance and related fields.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as financial management, investments, and corporate finance.
  • Structure of the Program: The program consists of a combination of core courses, electives, and a study plan that includes courses in finance, business, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in finance, business, and general education, as well as advanced courses in areas such as financial management and investments.
  • Career Opportunities: Graduates of the program may pursue careers in finance, including roles such as financial manager, investment analyst, and financial consultant.
  • Course Descriptions: Courses in the program include Introduction to Finance, Financial Management, Investments, and Corporate Finance.
  • Minor in Finance: The program offers a minor in finance for students who want to pursue a secondary field of study in finance.
  • Bloomberg Financial Lab: The program offers a Bloomberg Financial Lab where students can gain hands-on experience with financial software and data.

Master of Business Administration (MBA)

  • Vision and Mission: The program aims to provide students with a comprehensive education in business administration, preparing them for careers in management and related fields.
  • Learning Outcomes: Students will gain knowledge and skills in areas such as strategic management, marketing, and finance.
  • Structure of the Program: The program consists of a combination of core courses, electives, and a study plan that includes courses in business administration, management, and general education.
  • Study Plan: The study plan includes a sequence of courses that students must complete to graduate, including introductory courses in business administration, management, and general education, as well as advanced courses in areas such as strategic management and marketing.
  • Career Opportunities: Graduates of the program may pursue careers in management, including roles such as management consultant, executive director, and entrepreneur.
  • Course Descriptions: Courses in the program include Introduction to Business Administration, Strategic Management, Marketing, and Finance.

Marketing Study Plan

The marketing study plan includes a sequence of courses that students must complete to graduate, including:


  • Year 1: Introduction to Business, Introduction to Physical Sciences, Finite Math, Intensive English Writing, Islamic Ethics, Arabic Writing I, and Physical Education.
  • Year 2: Foundations in Financial Accounting, Microeconomic Analysis, Research Writing Techniques, Introduction to Psychology, Introduction to Information Technology, Arabic Writing II, and Islamic Economic System.
  • Year 3: Principles of Marketing, Principles of Finance, Management of Information Systems, Statistical Analysis, Business Ethics, Computer Applications for Business, Consumer Behavior, Promotion Management, and Marketing Channels.
  • Year 4: Strategic Marketing, Marketing Research, Marketing Elective I, Marketing Elective II, Non-Business Elective I, Non-Business Elective II, and Senior Project in Marketing.

Important Note

The study plan shown represents the most recent version approved by the department. Students should be aware that their assigned study plan may differ depending on their admission year or any approved curriculum changes. To avoid confusion, students must refer to their official assigned study plan, which can be obtained from the academic department offering the program.


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