Program Overview

Executive Master of Business Administration (EMBA) Program

The Executive Master of Business Administration (EMBA) program is designed to enhance learners' skills in business and management, while also developing administrative competencies relevant to today's dynamic and changing work environment.

Program Overview

The program is designed to meet the needs of advanced career paths in the field of business administration. It emphasizes engaging learners in a new model of learning and achievement that relies on blended education, combining traditional classroom instruction with distance learning. The program covers a wide range of employment-related areas, including strategic management, global economics, business ethics, global e-commerce, and more.

Program Details

• Duration of Study: two academic years
• Levels: 4
• Study Unit: 36
• Course: 12

Program Justifications

The Executive Master of Business Administration (EMBA) program is specifically designed for ambitious university graduates seeking to join reputable companies both locally and internationally, while aspiring to achieve rapid career advancement.

Program Goals

The program aims to enhance learners' skills in business and management and develop administrative competencies aligned with today's dynamic and changing work environment.

Learning Outcomes

By the end of the program, graduates are expected to be able to:

• Demonstrate knowledge of management concepts and apply them to address organizational challenges in the global market.
• Select and apply appropriate leadership theories to tackle organizational challenges and enhance organizational effectiveness.
• Describe the role, impact, and implications of technological audits on organizations in the present and future.
• Demonstrate the ability to use effective written communication skills and applied research skills.
• Choose suitable management theories and leadership approaches to develop effective human resource strategies that enhance organizational efficiency.
• Develop critical thinking, accounting, and financial management skills to conduct effective analyses that support decision-making.
• Explain fundamental economic theories that support managerial decision-making.
• Design and implement a culture of innovation using modern strategies, methods, theoretical frameworks, and technologies to enhance organizational economic performance.
• Select appropriate ethical behaviors and best practices in strategic planning, organizational design, and sustainability.

Career Opportunities

This specialized Business Administration program prepares graduates to assume a variety of managerial positions in contemporary work environments, including, but not limited to:

• General Manager
• Marketing Analyst and Artificial Intelligence Specialist
• Digital Marketing Manager
• Marketing Content Manager and Planner
• Social Media Manager
• Advertising Manager
• Public Relations Manager
• SEO/SEM Manager or Specialist

The program equips graduates with the knowledge and skills needed to integrate into advanced managerial and technical roles. It combines a deep understanding of classical management principles with modern applications in digital marketing and digital transformation, enhancing their readiness for the dynamic labor market both locally and internationally.