Program Overview

College of Administrative and Financial Sciences

The College of Administrative and Financial Sciences is a key part of the Saudi Electronic University, aiming to contribute to the Kingdom's vision 2030 by providing high-quality educational programs.

About the Program

The Master of Business Administration (MBA) in Digital Marketing is designed to prepare Saudi graduates with the necessary competencies and skills to effectively participate in the digital transformation of business at local and global levels. This program is the first of its kind in the region to obtain professional accreditation by the Digital Marketing Institute (Ireland), a prominent professional accreditation body specialized in digital marketing.

Program Objectives

The MBA program in Digital Marketing aims to enable students to:

• Develop comprehensive strategic marketing plans for digital and non-digital business environments
• Apply various decision-making tools to enhance and develop the consumer journey
• Effectively utilize websites, search engines, and social media platforms to increase brand value and creative marketing
• Apply digital marketing analytics to evaluate the effectiveness of marketing campaigns

Admission Requirements

General Requirements

• Bachelor's degree from a MOE-recognized university. If the certificate is obtained from abroad, it must be accredited according to the equivalency program provided by the Ministry of Education (MOE).
• Applicant's cumulative GPA in the bachelor's degree should not be less than (2.00 out of 4.00 or 3.00 out of 5.00) or its equivalent based on the available seats and shortlisting results. The College Council may waive this condition provided that the applicant's GPA is not less than (1.5 out of 4.00 or 2.5 out of 5.00) or its equivalent based on the available seats and shortlisting results.
• Submit the result of one of the approved English language tests:
  • IELTS-Academic only: with a score of no less than 5
  • STEP: with a score of no less than 76
  • TOEFL_IBT: with a score of no less than 45
• SEU graduates are exempted from this condition provided that their bachelor's program was taught in English, and with a cumulative GPA of no less than (3.5 out of 4.00) or higher.
• Students who have obtained a bachelor's degree from universities in countries where the native language is English (USA, Canada, UK, Australia, New Zealand) and the universities are recognized by the Ministry of Education are exempted.
• The validity period of the approved English language tests:
  • TOEFL_IBT: 2 Years
  • STEP: 3 Years
  • IELTS Academic only: 3 Years
• Applicants need to submit only one English language test.
• The applicant must be a Saudi or non-Saudi (residing within the Kingdom of Saudi Arabia with a valid Iqama)
• Applicants who have been initially accepted are required to pay the full amount of the first semester tuition to get final admission in Riyadh (Male – Female), Dammam (Male – Female)

Program-Specific Requirements

• Graduate assessment tests such as GMAT or GRE are not required, but they can be attached as support for acceptance when preference is given to applicants.

Program Structure

The MBA in Digital Marketing program is structured as follows:

First Academic Year - First Semester

• ECN500: Global Economics (3 credits)
• RES 500: Academic Writing and Research Skills (3 credits)
• FIN500: FIN500 (3 credits) Total: 9 credits

First Academic Year - Second Semester

• MGT560: Leadership Development (3 credits) - Prerequisite: ECN500+RES500
• MKT500: Digital Marketing Management (3 credits) - Prerequisite: ECN500+RES500
• MGT510: Strategy Planning (3 credits) - Prerequisite: ECN500+RES500 Total: 9 credits

Second Academic Year - Third Semester

• MKT560: Online Marketing and Social Media Channels (3 credits) - Prerequisite: MKT500
• MKT540: Consumer Behavior and the Customer Journey (3 credits) - Prerequisite: MKT500
• MKT600: Brand Management in a Digital World (3 credits) - Prerequisite: MKT500 Total: 9 credits

Second Academic Year - Fourth Semester

• MKT610: IMC Meets Digital Campaign Planning (3 credits) - Prerequisite: MKT540
• MKT640: Digital Marketing Analytics (3 credits) - Prerequisite: MKT540
• MKT 675: Research Project (3 credits) - Prerequisite: Completion of 27 hours Total: 9 credits

Conclusion

The MBA in Digital Marketing program at the College of Administrative and Financial Sciences, Saudi Electronic University, is designed to equip students with the skills and knowledge necessary to succeed in the rapidly evolving digital marketing landscape. With its unique blend of business, leadership, and digital marketing skills, this program is an ideal choice for those seeking to advance their careers in this field.