Major of Advertising Management
Program Overview
University of Business and Technology Programs
The University of Business and Technology (UBT) offers various programs, including undergraduate and graduate degrees.
Bachelor's Programs
- College of Advertising
- College of Business
- College of Engineering
- College of Law
Graduate Programs
Master's Programs
- Master's in Business Administration
- Master's in Engineering Management
- Master's in Science
- Master's in Law
Doctoral Programs
- Doctor of Business Administration
Advertising Management Program
The Advertising Management Program is one of three linked programs that together allow the College of Advertising to offer specialist training across the whole field of Advertising, in a way that reflects the business and employment needs of the Kingdom of Saudi Arabia.
Program Overview
Graduates of the program will be able to fill positions in a wide variety of occupations/jobs categories, such as:
- Advertising Account handling
- Strategic planning
- Account Management
- Media Strategist
- New Business acquisition
- Campaign planning and strategy
- Market analysis
- Wider management roles linked to marketing communications
Program Goals
The goals of the program are:
- To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.
- To Foster students' engagement with the advertising industry nationally and internationally.
- To offer High quality academic programs in the field of advertising management through qualified faculty members.
- To promote research activities in the field of Advertising with high involvement in research projects, participation in international conferences and publications in indexed journals.
- To maintain close relationships with the community by encouraging students to work on real briefs and organize seminars by industry professionals.
Graduates' Attributes
Graduates of the program will exhibit the following attributes:
- Strategic Planner
- Skilled Communicator
- Effective Leader
- Team Player
- Creative Thinker
- Disciplined
- Digitally fluent
- Socially responsible
Course Description
The program consists of various courses, including:
- ACOL101: Understanding The Customer 1
- ACOL102: Introduction To Advertising
- ACOL103: Advertising Skills Introduction
- ACOL201: Conceptual Communication
- ACOL202: Research And Information Gathering
- ACOL203: Advertising Management 1
- ACOL204: Digital Technologies For Marketing 1
- ACOL205: Integrated Marketing Communications
- ACOL206: Industry Practice 1
- ACOL214: Digital Technologies For Marketing 2
- ACOL303: Advertising Management 2
- ACOL304: Research And Evaluation Project 1
- ACOL314: Research And Evaluation Project 2
- AMAN305: Modern Marketing Information And Analysis
- AMAN306: Public Relations
- AMAN307: Global Marketing Management 1
- AMAN308: Brand Strategy 1
- AMAN407: Global Marketing Management 2
- AMAN408: Brand Strategy 2
- AMAN409: Advertising Strategic Theories
- AMAN410: Advertising Strategy Practice
- AMAN430: Major Study, Final Project
- AMAN450: Co-Op Training
Careers and Employability
Graduates will become competitive in many public and private sector advertising and advertising related roles, such as:
- Advertising Agencies
- Branding Agencies
- Marketing Companies
- Digital Marketing Agencies
- Corporate Companies
- Social Media Agencies
- Event Management Companies
- Research Firms
Program Advisory Board
The program advisory board consists of:
- Dr. Saima Khan (Head of the Board)
- Dr. Yasir Soomro (King Abdulaziz University)
- Mr. Ziyad Organji (CEO of Brandship)
- Dr. Bader Albatati
- Mr. Shadi Alemari
- Ms. Reine Houssami
- Ms. Assma Alhakami
- Mr. Mohammed Abuzaid
- Ms. Lama Iskandar
- Mr. Abdullah Kamal
Admission
The university offers admission to students who meet the admission criteria, which includes:
- Scholarship
- Tuition Fees
- Calendar
University Overview
The University of Business and Technology (UBT) is a young and pioneering private Higher Education provider established in Jeddah, Kingdom of Saudi Arabia.