Program Overview

University of Business and Technology Programs

The University of Business and Technology (UBT) offers a range of programs designed to equip students with the knowledge and skills required to succeed in their chosen fields.

Bachelor's in Advertising Creative Design

The Bachelor's in Advertising Creative Design program (ACRD) is a specialized, practice-based education that prepares students to hold creative positions within the communication industry. The program offers a comprehensive curriculum that includes media production, writing, editing, creative advertising, and software skills courses, totaling 131 credit hours.

• Art Directors
• Creative Copywriting specialists
• Creative Directors
• Commissioning directions
• Designers for Print, web, mobile platforms
• Art buying
• Wider roles employing creative and production skills across industries linked to advertising, publishing, and media generally

The program's goals are:

• To provide an inspiring, creative, collaborative, and student-centered learning environment that increases students' design awareness and strengthens their creativity and innovation through research and experiential learning activities.
• To produce knowledgeable, competent, and adaptable graduates to enter the field of Creative Advertising industry as talented and skilled professionals in the field of art direction and copywriting, creative direction, and media production.
• To create tighter links with local and international key industry players, through collaborative projects, continuous training, and exchange of competencies.
• To promote, integrate, and embrace state-of-the-art technology as a way to keep pace with the ever-evolving Advertising industry.
• Foster community partnerships.

Program Structure

The program consists of various courses, including:

• ACOL101: Understanding The Customer 1
• ACOL102: Introduction To Advertising
• ACOL103: Advertising Skills Introduction
• ACOL201: Conceptual Communication
• ACOL202: Research And Information Gathering
• ACOL203: Advertising Management 1
• ACOL204: Digital Technologies For Marketing 1
• ACOL205: Integrated Marketing Communications
• ACOL206: Industry Practice 1
• ACOL214: Digital Technologies For Marketing 2
• ACOL303: Advertising Management 2
• ACOL304: Research And Evaluation Project 1
• ACOL314: Research And Evaluation Project 2
• ACOL406: Industry Practice 2
• ACOM301: Media Production 1
• ACOM311: Media Production 2
• ACOM403: Arabic Writing And Editing Skills
• ACOM404: Media Context
• ACRD302: Creative Advertising 2
• ACRD401: Skills Workshops 3
• ACRD402: Creative Advertising 3
• ACRD430: Major Study, Final Project
• ACRD450: Co-Op Training

Careers and Employability

Graduates will become competitive in many public and private sector advertising and advertising-related roles, including:

• Advertising Agencies
• Media Agencies
• Production Houses
• Branding Agencies
• Public Relation Firms
• Marketing Companies
• Digital Marketing Agencies
• Corporate Companies
• Social Media Agencies
• Event Management Companies
• Research Firms

Program Advisory Board

The program advisory board consists of:

• Head of the department: Mrs. Arshiya Fazal
• Academic Representative: Dr. Roaa Assas (University of Jeddah)
• Industry Representative: Mr. Fadel Shaeth (Milk creative agency)
• Senior Faculty: Mrs. Sara Zuhairy (JCA)
• Students/Graduates Representatives: Ms. Dania Mahrougi, Mr. Souhaib Balubaid, Ms. Aaliyah Ghalib, Mr. Turki Ayaz

Admission

The University of Business and Technology (UBT) offers admission to students who meet the required criteria. The admission process includes:

• Submission of application
• Review of academic records
• English language proficiency test (if required)
• Interview (if required)

Tuition Fees

The tuition fees for the programs offered by UBT vary depending on the program and the student's status. For more information, please refer to the university's website or contact the admissions office.

Research Areas

The university's research areas include:

• Advertising and Marketing
• Business and Management
• Communication and Media
• Design and Technology

University Life

The University of Business and Technology (UBT) offers a range of facilities and services to support students' academic and personal development, including:

• Library and learning resources
• IT facilities and support
• Student counseling and support services
• Sports and recreation facilities
• Student organizations and clubs

Contact

For more information about the University of Business and Technology (UBT) and its programs, please visit the university's website or contact the admissions office.