Program Overview

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University of Business and Technology

The University of Business and Technology (UBT) is a young and pioneering private Higher Education provider established in Jeddah, Kingdom of Saudi Arabia.

Admission

• Admission
• Scholarship
• Tuition Fees
• Calendar

Programs

Bachelor Degree in Advertising Communication (ACOM)

The Bachelor degree in Advertising Communication (ACOM) provides practice-based education to prepare students to become skilled specialists in Advertising communication strategies, for careers aimed at developing creative advertising strategies, content development, and media planning. Students will be able to hold positions within the communication industry (but not only) as:

• Advertising Account Planner
• Copywriter
• Media Planner and Media Buyer
• Communications Strategist
• Content Planner

Program Overview

The program offers a blend of hands-on practice and research, equipping students with the knowledge to meet market needs and national and international standards.

Program Mission

The Advertising communication department's mission is to prepare graduates to become skilled specialists in advertising cross-media communication by providing high-quality practice-based education and research aligned with national and international standards, serving the community and industry needs.

Program Objectives

• To provide the industry with graduates knowledgeable in advertising communication strategies and media planning.
• To provide the industry with graduates skilled in content production for advertising communication projects.
• To build an inspirational learning environment to support innovative educational practices.
• To engage in educational activities through research projects and initiatives to contribute to community advancement.
• To develop links with a network of industry professionals by participating in collaborative projects.

Careers and Employability

Graduates will become competitive in many public and private sector advertising and advertising-related roles and, as proven in the previous years, they will be ready to work in:

• Advertising Agencies
• Media Agencies
• Production Houses
• Branding Agencies
• Public Relation Firms
• Marketing Companies
• Digital Marketing Agencies
• Corporate Companies
• Social Media Agencies
• Event Management Companies
• Research Firms

Program Advisory Board

• Head of the department: Ms. Safa Merheb (Head of the Board)
• Academic Representative: Dr. Anmar Motawe, Communication Associate Professor at KAU
• Industry Representative: Mr. Eyad Nassiem, CEO Red Impact
• Faculty: Dr. Khalid Alshohaib, Assistant Professor in Communication, JCA Consultant, Ms. Tala Linjawi
• Students/Graduates Representatives: Ms. Eman Hashem, Mr. Asaad Alattas, Mr. Majed Hajaj

Course Details

ACOL101 Understanding The Customer 1

• Credit Hours: 3
• Prerequisite: MKT120-1
• Description: Understanding the customer 1 provides a theoretical foundation for all three degrees. All advertising is critically dependent on a thorough understanding of the target market, their needs, their values, and their propensity to process any form of marketing communication.

ACOL102 Introduction To Advertising

• Credit Hours: 3
• Prerequisite: MKT120-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs. Advertising has become synonymous with the ways with which firms attract customers and persuade them to purchase goods and services.

ACOL103 Advertising Skills Introduction

• Credit Hours: 3
• Prerequisite: MKT120-1
• Description: Advertising skills introductions is a "hands-on" course, comprising a series of practical-based topics, with supporting theory, which are applicable to students taking any of the advertising program majors.

ACOL201 Conceptual Communication

• Credit Hours: 3
• Prerequisite: SOC140-1
• Description: This course provides the basis for establishing key methods of working which are fundamental to an ideas-based, creative, discipline.

ACOL202 Research And Information Gathering

• Credit Hours: 3
• Prerequisite: MKT120-1
• Description: Allows for a diverse range of previous learning experiences and is designed to provide a basic introduction to the variety of research and investigative methods used in advertising.

ACOL203 Advertising Management 1

• Credit Hours: 3
• Prerequisite: ACOL101-1, ACOL102-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs.

ACOL204 Digital Technologies For Marketing 1

• Credit Hours: 3
• Prerequisite: ACOL103-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs. Modern advertising communications is increasingly driven by the development of digital technology.

ACOL205 Integrated Marketing Communications

• Credit Hours: 3
• Prerequisite: ACOL101-1, ACOL102-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs. Modern marketing communications requires executives to have a broad knowledge of how marketing communications need to manifest themselves in a coherent manner, in order to ensure effective brand communications and sales.

ACOL206 Industry Practice 1

• Credit Hours: 3
• Prerequisite: ACOL101-1, ACOL102-1, ACOL103-1
• Description: Is designed to facilitate student's understanding of current communications industry working practices.

ACOL214 Digital Technologies For Marketing 2

• Credit Hours: 3
• Prerequisite: ACOL204-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs. Modern advertising communications is increasingly driven by the development of digital technology.

ACOL303 Advertising Management 2

• Credit Hours: 3
• Prerequisite: ACOL203-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved across all the disciplines in the advertising programs.

ACOL304 Research And Evaluation Project 1

• Credit Hours: 3
• Prerequisite: ACOL202-1
• Description: Builds on skills and experience gained in the earlier "research and information gathering" course, and will encourage students to make use of the communication techniques studied in "conceptual communication".

ACOL314 Research And Evaluation Project 2

• Credit Hours: 3
• Prerequisite: ACOL304-1
• Description: Research and evaluation project 2 requires students to take a significant step into independent learning, based on the experience that they have gained in the program so far.

ACOL406 Industry Practice 2

• Credit Hours: 3
• Prerequisite: ACOL206-1
• Description: Industry practice 2 is designed to extend student's understanding of current communications industry working practices.

ACOM301 Media Production 1

• Credit Hours: 3
• Prerequisite: ACOL103-1
• Description: This is the first of two courses introducing advertising design with specific focus on web and portable interactive applications, they also introduce the use of moving image capture through digital video and post-production.

ACOM302 Media Planning And Buying 1

• Credit Hours: 3
• Prerequisite: ACOL203-1
• Description: The opportunities to use media for advertising and other forms of marketing communications continue to grow, both in terms of types of media and the ways in which they can be used.

ACOM311 Media Production 2

• Credit Hours: 3
• Prerequisite: ACOM301-1
• Description: This is the second of two courses introducing advertising design with specific focus on web and interactive applications; they also introduce the use of moving image capture through digital video and post-production.

ACOM402 Media Planning And Buying 2

• Credit Hours: 3
• Prerequisite: ACOM302-1
• Description: The opportunities to use media for advertising and other forms of marketing communications continue to grow, both in terms of types of media and the ways in which they can be used.

ACOM403 Arabic Writing And Editing Skills

• Credit Hours: 3
• Prerequisite: ACOM201-1
• Description: Arabic writing and editing skills is intended to ensure that students can effectively use Arabic written communication styles as an integral part of their repertoire of advertising communication skills.

ACOM404 Media Context

• Credit Hours: 3
• Prerequisite: ACOL303-1
• Description: The media context course is intended to provide a forward-facing look at the developing shape of the advertising communications.

ACOM430 Major Study, Final Project

• Credit Hours: 6
• Prerequisite: ACOL314-1, ACOL406-1, AMAN410-1
• Description:

ACOM450 Co-Op Training

• Credit Hours: 6
• Prerequisite: ACOL406-1
• Description:

AMAN306 Public Relations

• Credit Hours: 3
• Prerequisite: ACOL101-1
• Description: This course is intended to provide a complementary learning experience to the main thrust of the advertising programs by introducing students to the world of public relations, media relations, and reputation management.

AMAN410 Advertising Strategy Practice

• Credit Hours: 3
• Prerequisite: ACOL203-1
• Description: This course is intended to provide a learning experience with cross-disciplinary teams from students involved in advertising management and advertising communications.

MATH099 Pre-Calculus

• Credit Hours: 3
• Prerequisite: EL400-1
• Description:

MKT 120 Marketing Principles

• Credit Hours: 3
• Prerequisite: BUS101-1, ENG101-7
• Description:

SOC 140 Communication Skills

• Credit Hours: 3
• Prerequisite: EL400-1
• Description: Survey of theories of interpersonal communication in social and professional relational contexts with attention to roles, social exchange, dimensions of communication both socially and professionally, development and deterioration of communications.

STAT121 Introduction To Statistics

• Credit Hours: 3
• Prerequisite: ENG101-7, MATH099-1
• Description:

About Us

HOD's Message

Advertising relies on effective communication to shape messages for target audiences, conveying ideas, emotions, and information through creative writing and audiovisual content. If you hold the magic of writing and influencing through these mediums, this discipline is the right path for you! This program offers a blend of hands-on practice and research, equipping you with the knowledge to meet market needs and national and international standards.

Vision

• To provide the industry with graduates knowledgeable in advertising communication strategies and media planning.
• To provide the industry with graduates skilled in content production for advertising communication projects.
• To build an inspirational learning environment to support innovative educational practices.
• To engage in educational activities through research projects and initiatives to contribute to community advancement.
• To develop links with a network of industry professionals by participating in collaborative projects.

Mission

The Advertising communication department's mission is to prepare graduates to become skilled specialists in advertising cross-media communication by providing high-quality practice-based education and research aligned with national and international standards, serving the community and industry needs.