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Bachelors

Major of Marketing

University of Business And Technology
Jeddah , Saudi Arabia
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Program Details
Degree
Bachelors
Major
Digital Marketing | Market Research | Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

Major of Marketing - University of Business and Technology

The marketing program at the University of Business and Technology (UBT) is designed to equip students with the necessary skills to become assertive, resourceful, and competitive marketing professionals. The program focuses on practical education and industry insight, reflecting the latest developments in the marketing field and the business environment.


Program Overview

The marketing program enables students to acquire knowledge in areas such as:


  • Strategic marketing
  • Digital marketing
  • Consumer behavior
  • Branding and Retailing
  • Market Research

Program Description

The program is designed to provide students with a comprehensive understanding of marketing principles, including marketing management, consumer behavior, marketing research, and digital marketing. The curriculum is tailored to meet the evolving needs of the industry, ensuring that graduates are highly relevant to the job market.


Program Requirements

The program consists of non-credited courses and English courses aimed at improving students' language proficiency before they begin their undergraduate studies. The program also familiarizes students with the requirements of undergraduate study, study skills, and disciplines of all forms. The program consists of the following courses:


  • Language Levels (English Language Academy "ELA")
  • Pre-Calculus (depending on the placement test)

Course Structure

The program is structured into four years, with the following courses:


Freshmen (Fall)

  • MATH099 Pre-Calculus
  • STAT121 Introduction to Statistics
  • ENG 101 Academic English
  • ENG 102 English for Specific Purposes
  • MKT 120 Marketing Principles
  • SOC 140 Communication Skills

Freshmen (Spring)

  • BAIS101 Introduction to Information Systems
  • ARAB201 Arabic Language 2
  • BUS 240 Organizational Behavior
  • SCM 230 Operations Management
  • ENG 102 English for Specific Purposes
  • BUS 231 Quantitative Business Analysis

Sophomore (Fall)

  • ECON201 Macroeconomics
  • ECON101 Microeconomics
  • HRM 120 Human Resource Management
  • BUS 240 Organizational Behavior
  • BUS 351 Entrepreneurship
  • BUS 231 Quantitative Business Analysis
  • MKT 241 Consumer Behavior

Sophomore (Spring)

  • MKT 241 Consumer Behavior
  • BUS 350 International Business
  • ELCTG1 College Elective Requirement
  • MKT 240 Marketing Management
  • BUS 351 Entrepreneurship
  • ECON201 Macroeconomics
  • ELCTMK1 Major Elective 1
  • BUS 470 Research Methods

Junior (Fall)

  • ELCTG2 College Elective Requirement
  • ISLS301 Islamic Culture
  • MKT 351 Integrated Marketing Communication
  • ELCTMK2 Major Elective 2
  • BUS 230 Business Communication
  • MKT 360 Sales Management
  • MKT 361 Marketing Channels
  • MKT 362 Digital Marketing
  • MKT 350 Marketing Research

Junior (Spring)

  • BUS 471 Strategic Management
  • MKT 362 Digital Marketing
  • ARAB201 Arabic Language II
  • BUS 470 Research Methods
  • ELCTMK3 Major Elective 3
  • MKT 472 Retail Management
  • MKT 475 Strategic Marketing

Senior (Fall)

  • MKT 361 Marketing Channels
  • MKT 480 Coop-Training
  • BUS 471 Strategic Management
  • ELCTMK1 Major Elective 1
  • ELCTMK2 Major Elective 2
  • ISLS201 Islamic 2

Senior (Spring)

  • ELCTMK3 Major Elective 3
  • BUS 350 International Business
  • ISLS301 Islamic Culture

Program Advisory Board

The program advisory board consists of:


  • Dr. Hassan Biyari, Assistant Professor of Marketing at Um Al-Qura University
  • Marketing Manager at Abdul-Latif Jameel
  • Ms. Hanan AlDreii, Owner and Manager of Al-Khaleej Institute
  • Marketing alumni
  • Marketing students

Careers and Employability

The marketing program at UBT has an outstanding employment record with local and international companies. The program exposes students to real-life business scenarios, and the courses comprise projects that reflect genuine marketing activities, enhancing students' skills and experience. Graduates are qualified to pursue employment opportunities as:


  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists
  • Sales executive
  • Marketing & promotion manager
  • Marketing data analysis
  • Public relations manager
  • Marketing channels manager

Vision and Mission

The vision of the marketing department is to use updated theories and applications within marketing courses to instill in students the relevant knowledge and skills. The mission is to develop competent marketing practitioners with the appropriate knowledge and skills to succeed in their professional careers both locally and globally.


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