Digital Marketing & Social Media Management Excellence
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| Program start date | Application deadline |
| 2027-01-12 | - |
Program Overview
Digital Marketing and Social Media Management Excellence
The King Fahd University of Petroleum & Minerals (KFUPM) offers a comprehensive program in digital marketing and social media management through its continuing education department. This program is designed to provide students with theoretical and hands-on practical knowledge that matches the most recent industrial standards and job requirements.
About this Certificate Course
Digital marketing is a crucial component of marketing that utilizes the Internet and online-based digital technologies to promote products and services. This course provides students with an understanding of digital marketing strategy, implementation, and executional considerations for B-to-B and B-to-C brands. It offers a detailed understanding of marketing, enabling students to become smart and capable players on the digital stage. The duration of the course is 75 hours, approximately 2 months, and covers major topics such as:
Course Content
- Introduction to marketing and IMC
- Introduction to digital marketing
- Online marketplace analysis
- Social Media Management
- Digital environment (legal, ethical, socioeconomic, etc.)
- Digital Marketing Strategy
- Branding in the digital era
- CRM through digital marketing
- Digital CX (Customer Experience)
- Digital media campaign plan
- Digital Marcom
- Digital channel performance
- Successful Management
- Any change or update may happen, if necessary.
KFUPM Certificate
A certificate will be issued to candidates who have attended at least 80% of the classes and have successfully completed and submitted the tasks assigned by the instructors. The course may include assignments, lab work, and a project.
Course Fees and Schedule
- Course Fee: SAR 2500 (VAT inclusive, non-refundable)
- Course Start Date: January 12, 2025
- Course Delivery: Online
- Course Duration: 2 Months (Approximate)
- Total Hours: 75 Hours (Approximate)
- Class Days: 2-3 days a week (except Friday)
- Time: 2-3 hours (evening, 6:00 pm - 9:00 pm)