Program Overview

University Program Information

The university program provided is for the Marketing major.

Program Vision

The vision of the Marketing program is to be a leading program in the region, providing high-quality professional education in marketing.

Program Objectives

The objectives of the Marketing program are:

• To provide students with the fundamental principles of marketing, along with skills that will make them contributing members of society.
• To foster a culture of independent thinking, innovation, and entrepreneurship among students, enabling them to make a positive contribution to the local and national economy.
• To help students discover and refine their talents so they can utilize their creative potential in productive and beneficial activities.
• To equip students with the skills necessary to serve the community socially and economically.
• To promote fair competition, develop personal skills, and strengthen social relationships, enabling students to behave in a professional and ethical manner.

Program Mission

The mission of the Marketing program is:

• To provide academic excellence and practical experience to graduates, preparing them to become regional and national leaders in the field of marketing.
• To serve the community by addressing its problems and supporting its social and economic development through the application of advanced marketing expertise.

Career Opportunities for Graduates

Graduates of the Marketing program can pursue careers as:

• Sales Manager
• Marketing Manager
• Customer Service Executives

Academic Plan for the Marketing Major

The academic plan for the Marketing major is structured as follows:

First Year (Preparatory)

Level 1

1. 101 SLM - Islamic Culture (2 credits, no lab)
2. 101 HAL - Introduction to Computer (2 credits, 2 lab credits, 3 total credits)
3. 019 NJL - English Language (1) (15 credits, no lab, 6 total credits)
4. 101 DAR - Principles of Business Administration (3 credits, no lab, 3 total credits)

Level 2

1. 101 ARB - Linguistic Skills (2 credits, no lab, 2 total credits)
2. 172 HAL - Office Business Applications (2 credits, 2 lab credits, 3 total credits)
3. 020 NJL - English Language (2) (15 credits, no lab, 6 total credits)
4. 101 TSL - Communication Skills (2 credits, no lab, 2 total credits)

Second Year

Level 3

1. 201 NJL - English for Special Purposes (3 credits, no lab, 3 total credits)
2. 221 DAR - Principles of Statistics (3 credits, no lab, 3 total credits)
3. 240 TSK - Principles of Marketing (3 credits, no lab, 3 total credits)
4. 241 TSK - Retail Management (2 credits, no lab, 3 total credits)
5. 278 HAL - Computer Applications (2 credits, 2 lab credits, 2 total credits)
6. 230 HSB - Principles of Accounting (3 credits, no lab, 3 total credits)

Level 4

1. 102 ARB - Arabic Writing (2 credits, no lab, 2 total credits)
2. 242 TSK - Consumer Behavior (3 credits, no lab, 3 total credits)
3. 243 TSK - Distribution Channels (3 credits, no lab, 3 total credits)
4. 244 TSK - Pricing (2 credits, no lab, 2 total credits)
5. 245 TSK - Salesmanship (2 credits, no lab, 2 total credits)
6. 246 TSK - Marketing Research (1) (3 credits, no lab, 3 total credits)

Third Year

Level 5

1. 340 TSK - Promotion (3 credits, no lab, 3 total credits)
2. 341 TSK - Physical Distribution (2 credits, no lab, 2 total credits)
3. 342 TSK - Sales Management (3 credits, no lab, 3 total credits)
4. 343 TSK - Export Operations (2 credits, no lab, 2 total credits)
5. 344 TSK - Case Studies (3 credits, no lab, 3 total credits)
6. 345 TSK - E-commerce (2 credits, no lab, 2 total credits)

Level 6

1. 346 TSK - Sales Strategy (2 credits, 2 lab credits, 3 total credits)
2. 347 TSK - Marketing Research (2) (2 credits, 2 lab credits, 3 total credits)
3. 337 HSB - Accounting Systems (2 credits, 2 lab credits, 3 total credits)
4. 348 TSK - Service Marketing (1 credit, 2 lab credits, 2 total credits)
5. 390 TSK - Project (2 credits, 2 lab credits, 3 total credits)