Leading Digital Transformation

Prince Mohammad Bin Salman College of Business And EntrepreneurshipKing Abdullah Economic City, Saudi Arabia

Tuition Fee

SAR 7,800 / Per course

Start Date

Jul 19, 2027

Study Mode

Fully Online

Duration

5 weeks

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Program Details

Degree
Courses
Major
Business Management | Digital Marketing | Information Systems
Area of study
Information and Communication Technologies | Business and Administration
Course Language
English

Intakes

Program start date
Jul 19, 2027

Program Overview

MBSC Leading Digital Transformation Program

The MBSC Leading Digital Transformation Program is designed to explore the strategic importance of IT and IS for businesses and managers. The program aims to enhance participants' grasp of essential technologies and relevant platforms that can be utilized effectively.


Program Overview

This program will expand participants' understanding of utilizing social media, cloud computing, business analytics strategy, Industry 4.0, Digital Transformation of services and businesses, and decision-making with IT and IS. The program will cover the socio-technical challenge involving technology, processes, and human factors.


Impact and Key Benefits

Participants will learn how to:


  • Understand the business value of Digital Transformation
  • Understand why Digital Transformation is a must for any business
  • Understand the phases of Digital Transformation
  • Understand the Challenges of Organizational Transformation
  • Manage organizational transformation challenges through the Power of Analytics
  • Create a road map for Digital Transformation

Program Structure

  • The program is 5 weeks long, with 10 sessions
  • It is delivered live online
  • Sessions are held on Sundays, Mondays, and Tuesdays
  • The program fee is SAR 7,800 (VAT exclusive)

Takeaways and Outcomes

At the end of the program, participants will be able to:


  • Perform an assessment of the current state of Digitalization in their organization
  • Create a Digital Transformation Plan and Road Map
  • Be familiar with current technologies, especially the Third Platform
  • Experience the Power of Analytics through simulations
  • Recognize the Need for Digital Transformation
  • Understand the Business Value of Digital Transformation

Participant Profile

The program is designed for:


  • Leaders who are seeking the full perspective needed to Lead in a Digital World
  • Leaders in Digital and Non-Digital Industries affected by technology
  • Leaders aiming for Strategic Growth
  • Professionals within private, public, or non-profit organizations

Faculty

The program is directed by Erman Coskun, Ph.D., a full professor of Management Information Systems and Operations Research. Dr. Coskun has an academic career of over 19 years, having held positions in the United States, Turkey, and Cyprus. He has taught courses focusing on Management Information Systems, Digital Transformation, Supply Chain and Logistics Management, and Quantitative Methods and Management Science.


Certification

Upon successful completion of the program, Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) grants a Business Specialty Certificate in Leading Digital Transformation Program. The certificate program does not grant academic credit or a degree from MBSC.


What Our Participants Say

97% of participants say that the instructor's expertise and the interactive sessions greatly supported their skill development in navigating the complexities of digital transformation. Participants have praised the program for providing comprehensive insights into the latest digital technologies and strategies, equipping them with the knowledge and skills needed to drive innovation within their organizations.


About University

Prince Mohammad Bin Salman College of Business And Entrepreneurship


Overview:

Prince Mohammad Bin Salman College of Business And Entrepreneurship (MBSC) is a leading institution dedicated to fostering business and entrepreneurial excellence in Saudi Arabia. It offers a range of graduate programs, executive education, and research initiatives aimed at developing skilled professionals and innovative leaders.


Services Offered:

MBSC provides students with access to a comprehensive online campus, including:


Student Life and Campus Experience:

MBSC offers a vibrant campus experience at King Abdullah Economic City (KAEC). Students can participate in intramural sports, including basketball and football, and build lasting friendships. The college also provides opportunities for social events and cultural experiences.


Key Reasons to Study There:

    World-Class Educational Experience:

    MBSC provides a high-quality educational experience with a focus on practical skills and real-world applications.

    Unique Location at KAEC:

    The college's location at KAEC offers students access to a thriving business ecosystem and opportunities for networking and career development.

    Campus & Facilities:

    MBSC boasts modern facilities and a supportive learning environment.

    Highly Talented & Diverse Faculty:

    The college's faculty comprises experienced professionals and scholars with expertise in various business disciplines.

Academic Programs:

MBSC offers the following graduate programs:

    Executive MBA:

    A program designed for experienced professionals seeking to enhance their leadership skills and business acumen.

    Master in Finance (MiF):

    A program focused on developing expertise in financial analysis, investment management, and risk management.

    Master in Management (MiM):

    A program that provides a comprehensive understanding of business principles and prepares students for leadership roles in various industries.

Other:

MBSC is accredited by the National Commission for Academic Accreditation (NCAAA), ensuring the quality and rigor of its programs. The college also has a strong focus on research and innovation, with faculty members actively engaged in publishing research and contributing to the development of new knowledge in the field of business and entrepreneurship.

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