Program Overview

MBSC Leading Digital Transformation Program

The MBSC Leading Digital Transformation Program is designed to explore the strategic importance of IT and IS for businesses and managers. The program aims to enhance participants' grasp of essential technologies and relevant platforms that can be utilized effectively.

Program Overview

This program will expand participants' understanding of utilizing social media, cloud computing, business analytics strategy, Industry 4.0, Digital Transformation of services and businesses, and decision-making with IT and IS. The program will cover the socio-technical challenge involving technology, processes, and human factors.

Impact and Key Benefits

Participants will learn how to:

• Understand the business value of Digital Transformation
• Understand why Digital Transformation is a must for any business
• Understand the phases of Digital Transformation
• Understand the Challenges of Organizational Transformation
• Manage organizational transformation challenges through the Power of Analytics
• Create a road map for Digital Transformation

Program Structure

• The program is 5 weeks long, with 10 sessions
• It is delivered live online
• Sessions are held on Sundays, Mondays, and Tuesdays
• The program fee is SAR 7,800 (VAT exclusive)

Takeaways and Outcomes

At the end of the program, participants will be able to:

• Perform an assessment of the current state of Digitalization in their organization
• Create a Digital Transformation Plan and Road Map
• Be familiar with current technologies, especially the Third Platform
• Experience the Power of Analytics through simulations
• Recognize the Need for Digital Transformation
• Understand the Business Value of Digital Transformation

Participant Profile

The program is designed for:

• Leaders who are seeking the full perspective needed to Lead in a Digital World
• Leaders in Digital and Non-Digital Industries affected by technology
• Leaders aiming for Strategic Growth
• Professionals within private, public, or non-profit organizations

Faculty

The program is directed by Erman Coskun, Ph.D., a full professor of Management Information Systems and Operations Research. Dr. Coskun has an academic career of over 19 years, having held positions in the United States, Turkey, and Cyprus. He has taught courses focusing on Management Information Systems, Digital Transformation, Supply Chain and Logistics Management, and Quantitative Methods and Management Science.

Certification

Upon successful completion of the program, Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) grants a Business Specialty Certificate in Leading Digital Transformation Program. The certificate program does not grant academic credit or a degree from MBSC.

What Our Participants Say

97% of participants say that the instructor's expertise and the interactive sessions greatly supported their skill development in navigating the complexities of digital transformation. Participants have praised the program for providing comprehensive insights into the latest digital technologies and strategies, equipping them with the knowledge and skills needed to drive innovation within their organizations.