Program Overview

MBSC Leading with AI & Data Intelligence

The MBSC Leading with AI & Data Intelligence program is designed to empower executives and managers to navigate and lead effectively in a rapidly evolving technological landscape. Participants will explore the transformative potential of Artificial Intelligence, including predictive analytics and generative AI, and its profound impact on decision-making, innovation, and customer engagement.

Program Overview

This program introduces key concepts in Machine Learning, Deep Learning, and practical tools such as ChatGPT. Executives will gain the strategic insights and practical skills needed to drive innovation, leverage data, and lead organizational transformation with confidence.

Impact & Key Benefits

Participants will learn how to:

• Harness key data patterns to drive strategic, data-informed decision-making.
• Assess and implement AI and Big Data tools aligned with organizational objectives.
• Leverage predictive and generative AI to elevate customer experience and optimize operational efficiency.
• Drive digital transformation initiatives by integrating AI, Machine Learning, and IIoT technologies.
• Transform data insights into actionable strategies that generate measurable business impact.

Program Structure

• The program is 5 weeks long, with 12 sessions.
• It is delivered live online.
• Sessions are held on Sundays, Mondays, and Tuesdays.
• The program fee is SAR 8,500 (Vat Exclusive).

Takeaways & Outcomes

At the end of the program, participants will be able to:

• Interpret and apply data effectively to drive informed and strategic business decisions.
• Select and leverage advanced technologies to solve real-world business challenges and seize new opportunities.
• Transform complex data into actionable insights that enhance efficiency, fuel strategic initiatives, and build lasting competitive advantage.

Participant Profile

The program is designed for:

• C-Suite executives and directors leading strategy and organizational growth.
• Entrepreneurs and founders scaling ventures and driving innovation.
• Public sector leaders shaping economic development and public initiatives.
• Technical professionals transitioning into management and leadership roles.
• Professionals from diverse industries, including Private, Public sectors, and Non-profit organizations.

What Our Participants Say

93% of participants are confident in the improvement of their knowledge, skills, and the overall achievement of their learning goals and are satisfied with the overall program experience.

Faculty

The program is led by experienced faculty, including:

• Adnan Maalaoui, Ph.D., Program Director and Professor of Entrepreneurship.
  • Background: Dr. Maalaoui earned his Ph.D. in Strategic Management & Entrepreneurship from IAE Toulon. He has prior roles as professor and director of Entrepreneurship Center at PSB Paris School of Business and IPAG.
  • Selected Professional Experience: Dr. Maalaoui has authored over 60 articles focusing on entrepreneurship issues and holds significant roles as an associate editor and reviewer for esteemed academic journals.
  • Function and Specialization: Entrepreneurial Leadership, Leading Family Businesses, Corporate Entrepreneurship, Business Innovation, New Venture Creation, Business Idea Generation, and Opportunity Recognition, Market Trends Analysis.

MBSC Certification

Upon successful completion of the program, Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) grants a Business Specialty Certificate in Leading with AI & Data Intelligence Program. This certificate program does not grant academic credit or a degree from MBSC.