Program Information

The Marketing Program at YU aims to provide quality education to develop energetic marketing leaders and professionals with a passion for quality market research, and the potential to grow an organization and serve its community.

Marketing Program Mission

The mission of the Marketing Program is to provide quality education to develop energetic marketing leaders and professionals with a passion for quality market research, and the potential to grow an organization and serve its community.

Marketing Program Learning Goals/Attributes

The program has the following learning goals/attributes:

• Graduates will have a broad theoretical understanding of marketing concepts and tools.
• Graduates of the marketing program will be able to apply marketing concepts, techniques, and tools to decision-making in real-life scenarios.
• Graduates of the program will be able to operate effectively in a variety of team roles and take leadership roles, where appropriate.
• Graduates of the program will be effective communicators of their thoughts and ideas in both written and verbal forms.
• Graduates will develop diverse marketing careers of the highest integrity and ethics.

Marketing Program Learning Objectives

The program has the following learning objectives:

PLG 1: Marketing Knowledge

• PLO 1: Graduates will be able to understand the key marketing concepts, principles, tools, and theories related to the marketing field and the modern practices of marketing.
• PLO 2: Graduates will be able to describe marketing strategy, operation, and process in different marketing activities.

PLG 2: Application of Marketing Knowledge

• PLO 3: Graduates will be able to apply marketing concepts, principles, and theories to solving related marketing problems.
• PLO 4: Graduates will be able to develop sound marketing strategies using key marketing concepts, such as segmentation, targeting, positioning, and differentiation.

PLG 3: Decision-Making Skills

• PLO 5: Graduates will be able to make informed decisions using critical thinking, marketing analytical tools, concept, and theories.

PLG 5: Communication Skills

• PLO 6: Graduates are expected to produce clear, concise business reports and communicate their work effectively in both oral and written forms.

PLG 6: Teamwork and Leadership

• PLO 7: Graduates are committed life-long learners who work independently and/or in a team and demonstrate competent leadership.

PLG 7: Ethical Skills and Multicultural Diversity

• PLO 8: Graduates will demonstrate ethically and socially responsible behavior and make ethical marketing decisions.

Major Required Courses

The major required courses for the BSBA Marketing program are available in the program brochure.

Major Elective Courses

The major elective courses for the BSBA Marketing program are available in the program brochure.

Study Plan

The study plan for the BSBA Marketing program is available in the program brochure.

Course Description

The course descriptions for the BSBA Marketing program are available in the program brochure.

Admission Requirements

The admission requirements for the BSBA Marketing program are available in the program brochure.

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Al Yamamah University

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Overview:

Al Yamamah University is a private university located in Riyadh, Saudi Arabia. It offers a range of undergraduate and graduate programs across various disciplines, including business, engineering, law, and arts & sciences. The university is known for its commitment to quality education and its focus on preparing students for successful careers.

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Services Offered:

The university provides a comprehensive range of services to its students, including:

Academic Support:

Teaching and Learning Development Center, Student Counselling Center, and a library with extensive resources.

Career Services:

Career Services Center offers guidance on career planning, job search, and alumni networking.

Student Life:

Campus life includes student clubs, events, and facilities like sports centers and recreational areas.

Admissions Support:

The university offers assistance with the application process, tuition and fees information, and scholarship opportunities.

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Student Life and Campus Experience:

Al Yamamah University provides a vibrant campus experience with opportunities for students to engage in extracurricular activities, develop leadership skills, and build lasting friendships. The university hosts various events and activities throughout the year, fostering a sense of community and belonging.

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Key Reasons to Study There:

Quality Education:

Al Yamamah University is accredited by the Ministry of Education and holds international accreditations, ensuring high academic standards.

Career-Focused Programs:

The university's programs are designed to equip students with the skills and knowledge needed for successful careers in their chosen fields.

Strong Faculty:

The university boasts a team of experienced and qualified faculty members who are dedicated to student success.

Modern Facilities:

Al Yamamah University provides students with access to modern facilities, including well-equipped classrooms, laboratories, and libraries.

Vibrant Campus Life:

The university offers a range of extracurricular activities, clubs, and events, fostering a dynamic and engaging campus environment.

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Academic Programs:

Al Yamamah University offers a variety of academic programs, including:

College of Business:

Accounting, Finance, Management, Marketing, Management Information Systems, MBA, and EMBA.

College of Engineering:

Architecture, Network Engineering & Security, Software Engineering, Industrial Engineering, and Master in Cyber Security.

College of Law:

Bachelor of Law and Master’s of Business Law.

Deanship of Arts & Science:

Mathematics & Natural Sciences, Humanities.

Graduate Studies & Research:

Offers various master's programs.

Center for Executive Education:

Provides professional development programs for working professionals.

University Preparatory Program:

Offers English language programs and corporate training.

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Other:

Al Yamamah University is committed to sustainable development and has implemented various initiatives to promote environmental responsibility. The university also has a strong focus on research and innovation, with dedicated centers and programs to support these endeavors.