Program Overview

Program Information

The Marketing Program at YU aims to provide quality education to develop energetic marketing leaders and professionals with a passion for quality market research, and the potential to grow an organization and serve its community.

Marketing Program Mission

The mission of the Marketing Program is to provide quality education to develop energetic marketing leaders and professionals with a passion for quality market research, and the potential to grow an organization and serve its community.

Marketing Program Learning Goals/Attributes

The program has the following learning goals/attributes:

• Graduates will have a broad theoretical understanding of marketing concepts and tools.
• Graduates of the marketing program will be able to apply marketing concepts, techniques, and tools to decision-making in real-life scenarios.
• Graduates of the program will be able to operate effectively in a variety of team roles and take leadership roles, where appropriate.
• Graduates of the program will be effective communicators of their thoughts and ideas in both written and verbal forms.
• Graduates will develop diverse marketing careers of the highest integrity and ethics.

Marketing Program Learning Objectives

The program has the following learning objectives:

PLG 1: Marketing Knowledge

• PLO 1: Graduates will be able to understand the key marketing concepts, principles, tools, and theories related to the marketing field and the modern practices of marketing.
• PLO 2: Graduates will be able to describe marketing strategy, operation, and process in different marketing activities.

PLG 2: Application of Marketing Knowledge

• PLO 3: Graduates will be able to apply marketing concepts, principles, and theories to solving related marketing problems.
• PLO 4: Graduates will be able to develop sound marketing strategies using key marketing concepts, such as segmentation, targeting, positioning, and differentiation.

PLG 3: Decision-Making Skills

• PLO 5: Graduates will be able to make informed decisions using critical thinking, marketing analytical tools, concept, and theories.

PLG 5: Communication Skills

• PLO 6: Graduates are expected to produce clear, concise business reports and communicate their work effectively in both oral and written forms.

PLG 6: Teamwork and Leadership

• PLO 7: Graduates are committed life-long learners who work independently and/or in a team and demonstrate competent leadership.

PLG 7: Ethical Skills and Multicultural Diversity

• PLO 8: Graduates will demonstrate ethically and socially responsible behavior and make ethical marketing decisions.

Major Required Courses

The major required courses for the BSBA Marketing program are available in the program brochure.

Major Elective Courses

The major elective courses for the BSBA Marketing program are available in the program brochure.

Study Plan

The study plan for the BSBA Marketing program is available in the program brochure.

Course Description

The course descriptions for the BSBA Marketing program are available in the program brochure.

Admission Requirements

The admission requirements for the BSBA Marketing program are available in the program brochure.