Program Information

The Marketing program aims to develop energetic marketing professionals with passion for quality market research, business development, and growth of organizations. Students choosing to major in marketing have the opportunity to custom-design their programs by selecting minors from other majors. Non-marketing students interested in marketing may select marketing courses that complement their major as minor or as elective courses. The Department of Marketing's program provides a basic foundation in marketing skills, theory, and best practices, both domestic and international. It prepares students to become marketing professionals and continue on to graduate study. Marketing is a field that offers ambitious students rewarding career opportunities, with about a third of all employees working in marketing-related activities. Marketing is an essential part of every business and our everyday lives, as it is relied upon for job interviews, social media posts, and online sales. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed, and sold.

Program Details

The program emphasizes problem-solving, determining the actions necessary to satisfy customer needs through rigorous planning, implementation, and control of activities in a competitive market place. The curriculum addresses many areas, including:

• Customer service
• Traditional marketing techniques
• New social media techniques

The Saudi population is increasing rapidly, with a growing demand for higher education. This growth can be seen in the Boston Group Matrix of industry growth. Additionally, the Kingdom of Saudi Arabia is witnessing population growth, characterized by a predominance of younger age groups and an increasing number of females seeking higher university education.

Major Required Courses

The major required courses for the BSBA Marketing program are outlined in the program curriculum.

Major Elective Courses

The major elective courses for the BSBA Marketing program are also outlined in the program curriculum.

Study Plan

The study plan for the BSBA Marketing program is designed to provide students with a comprehensive education in marketing.

Course Description

The course description for the BSBA Marketing program provides an overview of the courses offered and their content.

Admission Requirements

The admission requirements for the BSBA Marketing program include the necessary qualifications and prerequisites for enrollment.

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Al Yamamah University

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Overview:

Al Yamamah University is a private university located in Riyadh, Saudi Arabia. It offers a range of undergraduate and graduate programs across various disciplines, including business, engineering, law, and arts & sciences. The university is known for its commitment to quality education and its focus on preparing students for successful careers.

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Services Offered:

The university provides a comprehensive range of services to its students, including:

Academic Support:

Teaching and Learning Development Center, Student Counselling Center, and a library with extensive resources.

Career Services:

Career Services Center offers guidance on career planning, job search, and alumni networking.

Student Life:

Campus life includes student clubs, events, and facilities like sports centers and recreational areas.

Admissions Support:

The university offers assistance with the application process, tuition and fees information, and scholarship opportunities.

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Student Life and Campus Experience:

Al Yamamah University provides a vibrant campus experience with opportunities for students to engage in extracurricular activities, develop leadership skills, and build lasting friendships. The university hosts various events and activities throughout the year, fostering a sense of community and belonging.

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Key Reasons to Study There:

Quality Education:

Al Yamamah University is accredited by the Ministry of Education and holds international accreditations, ensuring high academic standards.

Career-Focused Programs:

The university's programs are designed to equip students with the skills and knowledge needed for successful careers in their chosen fields.

Strong Faculty:

The university boasts a team of experienced and qualified faculty members who are dedicated to student success.

Modern Facilities:

Al Yamamah University provides students with access to modern facilities, including well-equipped classrooms, laboratories, and libraries.

Vibrant Campus Life:

The university offers a range of extracurricular activities, clubs, and events, fostering a dynamic and engaging campus environment.

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Academic Programs:

Al Yamamah University offers a variety of academic programs, including:

College of Business:

Accounting, Finance, Management, Marketing, Management Information Systems, MBA, and EMBA.

College of Engineering:

Architecture, Network Engineering & Security, Software Engineering, Industrial Engineering, and Master in Cyber Security.

College of Law:

Bachelor of Law and Master’s of Business Law.

Deanship of Arts & Science:

Mathematics & Natural Sciences, Humanities.

Graduate Studies & Research:

Offers various master's programs.

Center for Executive Education:

Provides professional development programs for working professionals.

University Preparatory Program:

Offers English language programs and corporate training.

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Other:

Al Yamamah University is committed to sustainable development and has implemented various initiatives to promote environmental responsibility. The university also has a strong focus on research and innovation, with dedicated centers and programs to support these endeavors.