Program Overview

Program Overview

The Diploma in Entertainment Management is a specialized program designed to equip national cadres with the knowledge and skills necessary to work in the entertainment sector. The program is delivered entirely online, aligning with the development of Saudi Arabia's entertainment industry as per Vision 2030.

Program Objectives

• Acquire basic knowledge of the entertainment industry: Introduce students to the structure of the entertainment sector locally and globally, and its importance in tourism and economic development.
• Develop event planning and operation skills: Enable students to design, manage, and operate activities and festivals efficiently using digital organization tools.
• Enhance technical capabilities in entertainment management: Provide students with the knowledge and skills necessary to use operating systems, electronic gates, and digital technologies to support entertainment experiences.
• Qualify students in legal and marketing aspects: Develop skills in digital marketing and understanding the regulations and laws related to the entertainment industry in the Kingdom.
• Enable students to interact professionally in multiple environments: Teach them the art of negotiation, management of entertainment cities, and cultural awareness to interact with a diverse audience.
• Provide virtual field training: Support practical experience through projects and virtual training that simulates real challenges in the entertainment market.

Admission Requirements

• The applicant must have a Saudi secondary school certificate or its equivalent.
• The applicant's average in the general secondary school must be 60% or higher.
• Obtain approval from the employer if working (for the military sector only).
• Pay tuition fees on time according to the dates announced on the admissions and registration website.
• Availability of vacancies in the program according to the university council's decision.

Professional Outcomes

• Event and Festival Management: The ability to design events from idea to execution using digital planning tools.
• Operation and Management of Entertainment Venues: Possessing the skills to operate and manage entertainment cities and facilities, providing distinguished experiences for the audience.
• Application of Digital Marketing Strategies for Entertainment Activities: Using digital marketing tools and technologies to promote events and activities.
• Analysis and Application of Legal Systems for the Sector: Understanding the regulatory laws of the entertainment industry and applying them in the work environment.
• Excellence in Cultural and Professional Interaction Management: Showing high cultural awareness and effective negotiation skills in a multi-cultural entertainment environment.

Faculty

The Entertainment Management program is delivered remotely in the evening by a elite group of faculty members holding doctoral, master's, and bachelor's degrees in tourism, hospitality, and event management. They combine deep academic experience with practical field experience. The academic team ensures providing a distinguished educational experience that combines theoretical knowledge with practical application, enabling students to acquire the required skills and confidently enter the job market.

Certifications and Accreditations

A diploma certificate accredited by King Abdulaziz University and the Ministry of Education.

Curriculum

• Intensive English Language 1
• Introduction to the Entertainment Industry
• Production and Operations Management in the Entertainment Industry
• Regulations, Laws, and Licenses Governing the Entertainment Industry
• Digital Marketing in the Entertainment Industry
• Design of Entertainment Venues
• Principles of English Language in the Work Environment
• Management of Entertainment Festivals
• Management of Entertainment Cities
• Art of Negotiation in the Entertainment Industry
• Business Etiquette and Cultural Awareness
• Training
• Total units: 38 credit hours

Frequently Asked Questions

[Insert questions and answers as provided, maintaining the format and ensuring they are relevant to the program details.]