Program Overview

Public Relations Practitioner Diploma

The Public Relations Practitioner Diploma program aims to develop the performance and tasks of public relations practitioners in both the government and private sectors, within and outside institutions. The program also aims to graduate and qualify national competencies and skills that possess professional foundations and practical experiences to keep pace with global developments in the field of public relations. Additionally, the program trains students to use the latest modern technologies to meet the needs of the labor market and contribute to creating job opportunities and localizing jobs with qualified national cadres.

Program Objectives

• Develop and update the performance and tasks of public relations practitioners in the government and private sectors.
• Graduate and qualify national competencies and skills theoretically and practically to keep pace with global developments in the field of public relations.
• Train students to use internet technology in the field of public relations.
• Train students to perform public relations tasks and functions perfectly and use the latest modern technologies at the global level.

Admission Requirements

• The applicant must be a Saudi national or hold a valid residence permit.
• The applicant must have a Saudi secondary school certificate or its equivalent.
• The applicant's average in the general secondary school must be 60% or more.
• The applicant must not be registered in the university in any other program or in any other university.
• Payment must be made according to the announced dates on the website of the Deanship of Admission and Registration.

Professional Outcomes

• Designing various media materials for public relations through modern technical means.
• Planning public relations programs, media campaigns, and social responsibility projects.
• Analyzing public relations issues and proposing appropriate solutions through strategic thinking, scientific methods, and field and statistical analysis.
• Writing content and media documentation in public relations.
• Practicing leadership and effective communication skills within the diverse public relations work environment, in accordance with the profession's controls and ethics.
• Contributing to creating job opportunities and localizing jobs with qualified national cadres.

Faculty

The Public Relations Practitioner Diploma program is taught by a distinguished group of faculty members specializing in communication and public relations, holding master's and doctoral degrees. This distinguished group contributes effectively to the development of the cognitive and skill aspects of students and provides them with the principles and basics of developing and managing public relations programs effectively.

Certificates and Accreditations

The program offers a Medium Diploma in Public Relations Practice.

Program Duration

The program consists of four semesters (two years) and is taught remotely.

Curriculum

The curriculum includes courses such as:

• English Language (1)
• Communication Theories
• Public Opinion
• Public Relations Basics
• Advertising Principles
• Media
• Public Relations and Technology
• Persuasion
• Public Relations Planning and Organization
• Organization and Work Methods
• Writing in Public Relations
• Practical Training
• English Language Principles in the Work Environment
• Production of Media Materials
• Computer and Internet in Communication
• International Public Relations
• Advanced Case Studies in Public Relations
• Organizational Communication
• Marketing Communication Methods
• Planning Public Relations Programs and Campaigns
• Modern Strategies in Advertising
• Public Relations in Crises

Career Opportunities

Graduates of the Public Relations Practitioner Diploma program can work in various fields, including:

• Media and advertising companies
• Government and private institutions
• Social responsibility and community service organizations
• Public relations and marketing departments in companies and institutions

Frequently Asked Questions

What are the career opportunities available after graduation?

The program provides graduates with various career opportunities, including director of media campaigns, public relations specialist, negotiation management specialist, social media specialist, public relations consultant, media content designer, and image and reputation consultant.

What is the duration of the program?

The program consists of four semesters (two years).

Is the program offered remotely or on-campus?

The program is offered remotely.