Program Overview

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Master of Sports Management

The American University in the Emirates has developed a strong and comprehensive Master of Sports Management (MSM) Program, providing guidance and leadership to the sports sector across the UAE and the GCC region. This program develops and enhances management, sport, and business skills to effectively govern sport-related organizations.

About the Program

The MSM program is built for advanced students to expand their skills and competencies for the dynamic world of sport. The program is structured to enable students to pursue further academic and professional development. The strategic approach of the AUE is to place the MSM program as a leading program for studies on the sport-related industry, serving as a hub for delivering education, consulting, and extensive networking.

Program Learning Outcomes

The program learning outcomes include:

1. Integrating theoretical knowledge with practical skills across sport management functional competency areas.
2. Demonstrating critical thinking by evaluating the economic, ethical, social, and legal impacts of sport management decisions and issues.
3. Demonstrating professional written, oral, and technical communication skills.
4. Conducting academic and professional research; collecting, evaluating, analyzing, and interpreting data.
5. Evaluating key similarities and differences across diverse regional and global sport management contexts and collaborating with diverse individuals across various sport organizations.

Admission Requirements

For further information on admission requirements, please refer to the official university guidelines.

Graduation Requirements

To complete the graduate degree, students must satisfy the following requirements:

• Earn a minimum CGPA of 3.00 on a scale of 4.00.
• Successfully complete all courses as described in the study plan.
• Meet the degree completion requirements within the timeframe of the program.
• Successfully complete the "Thesis" course.

Accreditation

The American University in the Emirates is licensed by the UAE Ministry of Higher Education and Scientific Research – Commission for Academic Accreditation.

Program Structure

The program consists of:

• Bridging Courses: 5 courses, 10 credit hours
• Core Courses: 7 courses, 21 credit hours
• Elective Courses: 2 courses, 6 credit hours
• Thesis: 2 courses, 6 credit hours

Courses

Bridging Courses

1. Management and Organizational Behavior – (2 credit hours)
2. Production and Operations Management – (2 credit hours)
3. Marketing Concepts – (2 credit hours)
4. Accounting for Managers – (2 credit hours)
5. Statistics and Quantitative Analysis – (2 credit hours)

Core Courses

1. Sport Governance and Policy – (3 credit hours)
2. Sport Marketing – (3 credit hours)
3. Managing Sport – (3 credit hours)
4. Sport Finance – (3 credit hours)
5. Sport Facilities and Events Management – (3 credit hours)
6. Sports Law and Ethics – (3 credit hours)
7. Research Methodology – (3 credit hours)

Elective Courses

Students can choose 2 courses (6 credit hours) from the following:

1. Sport Development and Policy – (3 credit hours)
2. Sport Consumer Behavior – (3 credit hours)
3. Sport Globalization – (3 credit hours)
4. Special Topics in Sport Management – (3 credit hours)
5. Internship – (3 credit hours)
6. Sport Media and Communication – (3 credit hours)
7. Sport Tourism – (3 credit hours)

Thesis Courses

1. Thesis 1 – (3 credit hours)
2. Thesis 2 – (3 credit hours)

Fee Structure

• Duration: 2 years
• Yearly Tuition Fees: AED 57,800/USD 15,739 (VAT 5% inclusive, excluding service fees)
• Note: Yearly fees will vary depending on the number of courses enrolled.

Scholarships

For scholarship details, please contact the Office of Student Life & Community Engagement.

Program Director

Dr. Riad Al Chami, Assistant Professor/Program Director - MBA & Acting Program Director of MSM

MSM Advisory Board Members

• Dr. Jane Williams, Head of Research, Hartpury University
• Mr. Adnan Al Sayadi, IT Manager, UAE Equestrian Federation
• Mr. Albert S. Bichi, Executive Director of EPSI, EPSI
• Mr. Ali Omar Al Balooshi, Director Sports Development, Dubai Sports Council
• Mr. Paolo Bertaccini Bonoli, Adviser, Italian Ministry of Foreign Affairs
• Mr. Malek Doughan, Marketing & Commercial Affairs Director, UAE Pro League
• Mr. Zeljko Banicevic, PhD student, Executive Director for HERC, HERC
• Dr. Akram Azmy, Vice President-MEA, Beckman Coulter
• Ms. Agata Krzywka, Founder, Krzywka Iconic
• Dr. Leonardo Mataruna, Head of Department of Creative Industries, Canadian University Dubai
• Mr. Abqulrazzaq Alkabi, General Secretariat Office Manager, UAE Football Association

Joining the Program

Students can join anytime during the year and at the beginning of any block.

Attendance

• Weekday classes: various timings
• Weekend classes: Saturday-Sunday, 9:00 am-12:00 pm or 2:00 pm-5:00 pm

Equine Management Concentration

Upon completion of the Sports Management program, graduates have the opportunity to possess a specialized concentration in Equine Management. This concentration requires 4 additional courses (12 credit hours).