Program Overview

Bachelor of Business Administration in Marketing

Program Overview

The Bachelor of Business Administration in Marketing program is a 4-year, 8-semester program taught in English. It is offered by the Faculty of Business Administration and consists of 120 credit hours.

Program Mission

The mission of the Bachelor of Business Administration (BBA) program is to provide students with the knowledge, skills, and abilities required to serve as effective, responsible, and ethical leaders and managers in the modern workforce. The program prepares graduates for a diverse assortment of careers in the business sector and for graduate studies, focusing on decision-making, problem-solving, developing strong ethical values, social responsibility, and working to achieve success in culturally-diverse settings.

Degree Requirements

The program requires a total of 120 credit hours, distributed as follows:

• General Education: 11 courses, 33 credit hours
• Core Courses: 17 courses, 51 credit hours
• Specialization: 9 courses, 27 credit hours
• Elective Courses: 3 courses, 9 credit hours

Program Learning Outcomes

After graduation, students will be able to:

• Apply appropriate business theories and practices to solve problems
• Utilize professional and responsible roles, independently and collectively, to achieve intended outcomes
• Practice professional integrity and ethical standards in a socially responsible manner
• Communicate effectively, using various tools and methods, as individuals and in teams in professional work-related contexts
• Apply marketing concepts to manage customers and marketing activities across dynamic global contexts
• Develop marketing strategies for generating new markets and new business
• Evaluate the contemporary practices of marketing individually or in teams

Career Opportunities

Graduates of the Bachelor of Business Administration in Marketing program can pursue careers in:

• Advertising Agencies
• Non-Profit Organizations
• Insurance Companies
• Banks
• Publishing Companies
• Marketing Firms
• Communications
• Management Consulting
• Government Agencies
• Media Outlets
• Private Industries
• International Companies
• Retail Businesses
• Marketing and Research
• Television
• PR and Marketing Agencies