Program Overview

Bachelor of Commerce – Marketing

The Bachelor of Commerce – Marketing program at Curtin Dubai offers students the opportunity to explore a wide range of marketing areas, including international and internet marketing, pricing, promotion, and distribution strategies. Students will analyze the behavior of competitors and customers to discover how marketing can be used to predict customer demand for products, services, and ideas.

Program Details

• Location: Dubai
• Study method: On-campus
• Study mode: Full-time
• Intake: January, May, September
• Duration: 3 years full-time
• Annual fees:
  • January 2026: AED 56,700
  • September 2026: AED 60,900

Accreditation

The Bachelor of Commerce – Marketing program at Curtin Dubai is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and licensed by the Knowledge and Human Development Authority (KHDA).

Application Requirements

• Indicative cut-off scores:
  • GCE A-Levels: 5 points (minimum 2 subjects)
  • IB: 24 points
  • India: CBSE/ICSE – 60% HSC – 65%
  • Pakistan: 75%
• English language requirements:
  • 12th CBSE – 60%
  • IGCSE English Language and Literature – C
  • IBDP – 4
  • IELTS 6.0, with no band less than 6.0 or equivalent

Course Structure

Course structures and unit availability may change as part of ongoing curriculum review. The program includes units such as:

• Communication, Culture and Indigenous Perspectives in Business
• Managing Social Media Platforms
• Strategic Career Design
• Digital Marketing Strategy
• Markets and Legal Frameworks
• Marketing Intelligence
• Financial Decision Making
• Services Marketing
• Analytics for Decision Making
• Creating Content and Creating Briefs
• Discovering Marketing
• Business Internship
• Consumer Behaviour
• Marketing Across Borders
• 9 Electives

Credit for Previous Study

Credit for recognised learning is considered on an individual basis.

Course Duration

The BCom – Marketing is a 3-year program when taken in a standard semester model as a full-time student and 6 years when taken part-time on the semester model.

Fees

• January 2026 intake tuition fees: AED 56,700
• September 2026 intake tuition fees: AED 60,900
• All tuition fees are inclusive of VAT.
• Tuition fees are subject to revision each year.

Scholarships and Bursaries

Students may qualify for a range of scholarships or bursaries designed to recognise their achievements and support their study journey at Curtin Dubai.

Professional Recognition and Accreditation

Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. Curtin Business School is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International.

Career Opportunities

Graduates of the Bachelor of Commerce – Marketing program may pursue careers such as:

• Marketing Officer
• Market Researcher
• Events Coordinator
• Fundraising Coordinator
• Market Research Analyst
• Product Manager
• Online Marketing Specialist
• Marketing Communications Manager
• Communications Officer
• Communications and Brand Consultant
• Search Engine Optimisation (SEO) Consultant