Program Overview

Bachelor of Business Administration - Social Media and Digital Marketing

The Bachelor of Business Administration program with a specialisation in Social Media and Digital Marketing provides an in-depth understanding of modern marketing for businesses. This course introduces students to the fundamental skills of digital marketing and develops their knowledge in various marketing areas.

Course Overview

The Digital Marketing specialisation is well suited for those interested in marketing and creative communication across multiple projects. Students will learn about each digital channel and the proven strategies associated with these channels, including:

• Identifying critical customer groups
• Evaluating the fundamentals of effective Search Engine Optimisation and Search Engine Marketing (SEO and SEM) strategies
• Analysing social media marketing campaigns
• Planning and implementing an online marketing campaign (Google Adwords)
• Using data analytics (Facebook to Google Analytics) to guide marketing decisions

Dual Specialisation Options

Students also have the opportunity to do a dual specialisation in this program, combining the Digital Marketing specialisation with any one of the other BBA specialisations, including:

• Innovation and Entrepreneurship
• Small Business Start-Up
• Tourism and Hospitality
• Workforce Management Graduating with two specialisations can enhance skills, employability, and career prospects.

Program Details

• Location: Dubai
• Study Method: On-campus
• Study Mode: Full-time
• Intake: January, September
• Duration: 3 years full-time
• Annual Fees:
  • January 2026: AED 56,700
  • September 2026: AED 60,900

Accreditation

The Bachelor of Business Administration program at Curtin Dubai is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and licensed by the Knowledge and Human Development Authority (KHDA).

Application Requirements

• Indicative Cut-off Scores:
  • GCE A-Levels: 5 points (minimum 2 subjects)
  • IB: 24 points
  • India: CBSE/ICSE 60% HSC 65%
  • Pakistan: 75%
• English Language Requirements:
  • 12th CBSE 60%
  • IGCSE English Language and Literature C
  • IBDP 4
  • IELTS 6.0, with no band less than 6.0 or equivalent

Course Structure

Course structures and unit availability may change as part of ongoing curriculum review. Detailed information on courses and their components can be found in the Curtin Handbook. Some of the units include:

• Communication, Culture and Indigenous Perspectives in Business
• Sustainable Business Innovation Project
• Financial Decision Making
• Introduction to Finance Principles
• Markets and Legal Frameworks
• Project Management
• Strategic Career Design
• Business Internship
• Analytics for Decision Making
• Managing Social Media Platforms
• Discovering Marketing
• UX Business Optimisation
• Introduction to Innovation Principles
• Organisational Behaviour
• Creating Content and Marketing Briefs

Credit for Previous Study

Credit for recognised learning is considered on an individual basis.

Course Duration

The BBA Digital Marketing is a 3-year program when taken in a standard semester model as a full-time student and 6 years when taken part-time on the semester model.

Fees

• January 2026 Intake Tuition Fees:
  • Study Mode: Full-time
  • Annual Fees: AED 56,700
• September 2026 Intake Tuition Fees:
  • Study Mode: Full-time
  • Annual Fees: AED 60,900
• All tuition fees are inclusive of VAT.
• Tuition fees are subject to revision each year.

Scholarships and Bursaries

Students may qualify for a range of scholarships or bursaries designed to recognise their achievements and support their study journey at Curtin Dubai.

Professional Recognition and Accreditation

Curtin Business School is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International.

Career Opportunities

Some career options after studying this course include:

• Digital Marketing Specialist
• Social Media Expert
• Marketing Manager
• Advertising Manager
• SEO Manager
• Content Manager