Program Overview

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Introduction to the Bachelor of Communication in Digital Communication

The Bachelor of Communication in Digital Communication is a comprehensive program designed to equip students with the skills to effectively communicate and tell stories through digital media. This includes social media, websites, mobile technology, games, video, and online news media.

Qualification

The Bachelor of Communication in Digital Communication is a degree that focuses on the rapidly evolving media-driven world. Students will learn how to communicate and tell stories through various digital media platforms.

Key Information

Duration and Course Structure

The program is completed in 8 trimesters over 3 years or 6 trimesters over 2 years (fast-track). It consists of 24 units and 72 credit points.

Intake Dates

Intake dates are in January, May, and September.

Mode of Delivery

The program is delivered on campus.

Fees

The total fee for the entire course is AED 179,880, inclusive of VAT. Tuition fees exclude the cost of course study materials.

Study Digital Communication at Murdoch University Dubai

This course offers a powerful combination of web design, digital marketing, and strategic communication. Students will be equipped with the skills to thrive in creative and strategic roles across industries. The program covers:

• Designing and implementing digital communication campaigns
• Using social media platforms to engage audiences
• Optimizing content for search engines
• Creating compelling, user-friendly websites and blogs
• Applying web research, planning, and social media analysis techniques
• Communicating with diverse audiences across digital platforms
• Managing ethical and critical issues in communication

Career Opportunities

Graduates may pursue roles in strategic communication, web design, digital marketing, or specialist areas such as social media management, search engine marketing, or digital strategy. Career options include:

• Digital Communication Specialist
• Social Media Manager
• Content Creation Officer
• Digital PR and Marketing Consultant
• SEO Strategist
• Web Content Strategist
• Digital Specialist
• Web Producer
• Content Marketer
• Web Studio Account Manager
• Social Media Strategist
• Social Media Analyst

Memberships

Murdoch University is a member of industry associations such as the Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). Students have access to industry events, training, and internship opportunities.

Awards Achieved by Our Bachelor of Communication Students

Details of awards achieved by students are available upon request.

Digital Communication Major

The Digital Communication major consists of 24 credit points and includes required units such as:

• Content Creation
• Communication Strategy and Planning
• Campaign Management
• Introduction to Graphic Design
• UX and Web Design
• Digital and Social Media Marketing

Specified electives include:

• Playful, Social and Engaging Media
• Consulting and Freelancing
• Podcasting
• Web Analytics and Digital Storytelling

Options

Students can choose to complete a double major or select elective units to the value of 24 credit points.

Recommended Double Majors

Recommended double majors include:

• Strategic Communication
• Marketing
• Management
• Human Resources Management

Academic Entry Requirements

Students must meet the minimum academic qualifications required for admission to this course.

English Language Entry Requirements

Students must demonstrate English language proficiency before being admitted to this course.