Program Overview

University Programs

The university offers a range of undergraduate and graduate programs.

Undergraduate Programs

• BBA
• BBA Dual Degree
• BCA
• BAMC
• B.Com. with ACCA Preparation
• B.Com.(Honors) with ACCA Preparation
• BSc Psychology (Honors)
• B.Tech in Computer Engineering

Graduate Programs

• MBA

Bachelor of Arts in Media and Communication (BAMC)

Program Overview

The Bachelor of Arts in Media and Communication (BAMC) is a 4-year undergraduate program designed to provide students with a strong foundation in media studies, communication strategies, and digital technologies. The program balances theoretical knowledge with practical skills, preparing graduates to excel in advertising, digital marketing, corporate communication, public relations, events, and related fields. The fourth year includes advanced modules, research opportunities, and capstone projects for a comprehensive educational experience.

Course Details

• This four-year, 120-credit program is divided into eight semesters, including internships and project-based learning opportunities.
• The curriculum encompasses core courses, general education subjects, and specialized advertising and public relations modules.
• Graduates are awarded a BAMC degree upon completing all coursework and requirements.

Program Highlights

• Advanced skills in digital marketing, influencer strategies, and social media management
• Integration of UAE heritage and global media perspectives
• Hands-on learning through service projects and real-world campaigns
• Comprehensive training in market research, media analytics, and business statistics
• Opportunities for global industry internships and practical exposure
• Capstone projects addressing real-world media and communication challenges
• Specialized knowledge in strategic PR planning and advertising film production
• Focus on sustainable communication practices and ethical media strategies
• Interdisciplinary approach combining media studies with psychology and entrepreneurship
• Leadership development through courses on innovation and strategic thinking
• Expertise in event planning, management, and experiential marketing
• Exposure to emerging technologies in media production and analytics
• Socially responsible media practices through community impact projects
• Preparation for multicultural and global media environments

Career Opportunities

Digital Marketing and Advertising

• Digital Marketing Manager
• Social Media Strategist
• Content Marketing Specialist
• SEO/SEM Specialist
• Performance Marketing Analyst
• Brand Manager
• Advertising Creative Director
• Media Planner/Buyer
• Influencer Marketing Specialist

Public Relations and Corporate Communication

• Public Relations Manager
• Corporate Communication Specialist
• Crisis Communication Consultant
• Media Relations Officer
• Event Manager
• Employee Engagement Specialist
• Sustainability Communication Manager
• Content and Speech Writer
• Advocacy and Campaign Specialist
• Reputation Manager

Program Accreditation

The Bachelor of Business Administration Program is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education. In addition, it is licensed by the Knowledge and Human Development Authority (KHDA).

Fee Structure