Program Overview

Program Overview

The BBA (Honors) in Marketing is a four-year undergraduate program designed to develop agile, creative, and data-driven marketing professionals. The program equips students with a deep understanding of marketing strategy, consumer behavior, branding, digital media, and market research, blending theory with hands-on practice.

Program Structure

The BBA (Honors) in Marketing is a four-year, 149-credit program structured across eight semesters. Students engage in internships, campaigns, simulations, and project-based learning. Those who complete 121 credits by the end of six semesters are eligible for the BBA in Marketing degree. Students completing all 149 credits with a minimum CGPA of 6.0 will be awarded the BBA (Honors) in Marketing degree.

Program Highlights

• Contemporary curriculum covering:
  • Branding
  • Digital marketing
  • Consumer insights
  • Sales
  • Communication
• Hands-on experience with market research tools, campaign development, and analytics platforms
• Projects and internships with:
  • Advertising agencies
  • Digital media firms
  • Global brands
• Emphasis on:
  • Customer experience
  • Storytelling
  • Sustainability
  • Social impact marketing
• Faculty with industry and academic experience in global marketing practices
• Career mentoring and professional workshops to enhance market readiness

Career Opportunities

Graduates of the program are well-positioned to begin their careers in marketing and communication roles such as:

• Marketing Executive
• Digital Marketing Assistant
• Brand Associate
• Market Research Analyst
• Social Media Coordinator
• Advertising & Promotions Assistant
• Sales & Business Development Executive
• Content Marketing Executive
• Public Relations Assistant
• Customer Experience Associate

Program Accreditation

The Bachelor of Business Administration (Honors) Marketing program is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and is approved by the Knowledge and Human Development Authority (KHDA).