Program Overview

Program Overview

The University of Manchester offers a range of programs, including the Global MBA, Global (Executive) MBA, Master of Science Financial Management, Master of Arts Educational Leadership in Practice, and Executive Education.

Program Details

Global MBA

The Global MBA is a comprehensive program designed to equip students with the skills and knowledge necessary to succeed in today's fast-paced business environment.

Global (Executive) MBA

The Global (Executive) MBA is a specialized program tailored for experienced professionals looking to enhance their leadership skills and advance their careers.

Master of Science Financial Management

The Master of Science Financial Management program provides students with a deep understanding of financial management principles and practices, preparing them for careers in finance and related fields.

Master of Arts Educational Leadership in Practice

The Master of Arts Educational Leadership in Practice program is designed for education professionals seeking to develop their leadership skills and expertise in educational management.

Executive Education

The Executive Education program offers a range of short courses and workshops focused on specific business topics, such as transforming customer experiences, leadership development, and strategic management.

Short Course: Transforming Customer Experiences

Course Overview

The Transforming Customer Experiences short course is designed to help business professionals improve their organization's customer interactions and experiences. The course covers key topics such as customer journey management, customer relationship management, and measurement tools to understand customer perceptions and behaviors.

Course Topics

• Day one: Introduction to customer journey management, customer loyalty, relationship dynamics, inspiration, engagement, and co-creation
  • Analyze examples of successful customer experiences in retail and service industries
• Day two: Customer relationship management, relationship dynamics, and customer touchpoints
  • Apply positive customer journey initiatives in business-to-customer settings
• Day three: Measurement tools to understand customer perceptions and behaviors
  • Gain insight from an industry speaker on the development of the customer journey index (CJI)
• Day four: New approaches to measure and manage customer-firm relationships
  • Reflect on learnings and discuss how to apply ideas with fellow delegates

Course Benefits

• Refresh understanding of effective customer management
• Increase confidence in applying tools and models to measure customer journey aspects
• Acquire skills in leading senior-level strategy conversations
• Learn tools to measure the quality of existing customer journeys and identify areas for improvement
• Become a member of the AMBS Executive Education Network and benefit from top-class speaker events and networking opportunities

Course Lead

The course is led by Heiner Evanschitzky, Professor of Marketing, who has extensive international experience and research expertise in retail marketing, customer inspiration, and relationship marketing.

Award

Upon successful completion of the course, participants will be awarded the Manchester Professional Certificate in Transforming Customer Experiences. They will also receive a digital certificate and badge from Accredible, which can be displayed on LinkedIn profiles.

Professional Diploma

Participants can choose to curate their own curriculum by attending any four courses from the extensive portfolio. On completion of the four courses, they will be awarded the Manchester Professional Diploma in Leadership, which includes three executive coaching sessions to help apply continued learning directly into their organization.